Marketing Copywriter and Content Strategist

$136,000 - $136,000/Yr

Stride Health - Bodega Bay, CA

Full-time

Bodega Bay, CA

Insurance Carriers and Related Activities

About the position

Stride is looking for an experienced Marketing Copywriter and Content Strategist to create engaging and consistent copy across various communication channels. This role involves developing authentic messaging and storytelling for Stride's products and services, ensuring alignment with the brand voice, and collaborating with marketing, product, and design teams. The position also includes overseeing messaging guidelines and shaping the content strategy, requiring strong project management skills.

Responsibilities

• Develop and write all marketing content across multiple channels and touch-points
• Maintain a library of key content, testimonials, company stats, and brand messaging
• Write marketing copy for emails, in-app messages, social media posts, ads, websites, and blogs
• Deliver copy for in-product requirements in collaboration with Product and Engineering teams
• Collaborate on content strategy, leveraging SEO best practices for content optimization
• Understand the diverse audience and identify effective communication strategies across the marketing funnel
• Simplify complex topics like insurance and taxes for audience comprehension
• Build experiments and tests with different copy treatments for various interactions
• Oversee and maintain Stride's messaging guidelines and editorial process
• Ensure brand voice consistency across all mediums
• Leverage data to make informed recommendations and improvements to copy

Requirements

• 5+ years of demonstrated experience writing direct-to-consumer marketing copy
• Experience working across multiple modalities & mediums
• Experience with complex project management in a marketing environment
• Ability to write about complex topics at a 5th-grade reading level
• Strong verbal and written communication skills
• Strong grasp of spelling, grammar, and punctuation
• Experience using creative copy to improve open rates and engagement
• Strong familiarity with AP style guidelines
• SEO experience

Nice-to-haves

• Experience in graphic design
• Ability to write in Spanish
• Familiarity with the benefits and/or financial products space
• Examples of writing or portfolio

Benefits

• Stock options to participate in Stride's equity incentive program
• Competitive and equitable compensation based on performance and impact
• Access to benefits and perks for all US-based employees