Marketing Copywriter and Content Strategist

$136,000 - $136,000/Yr

Stride K12 - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Educational Services

About the position

Stride is looking for an experienced Marketing Copywriter and Content Strategist to create engaging and consistent copy across various communication channels. This role involves developing authentic messaging and storytelling for Stride's products and services, collaborating with marketing, product, and design teams, and overseeing the company's messaging guidelines. The ideal candidate will have strong project management skills and a deep understanding of the audience to effectively communicate across the marketing funnel.

Responsibilities

• Develop and write all marketing content across multiple channels and touch-points
• Maintain a library of key content, testimonials, company stats, and brand messaging
• Write marketing copy for all our emails, in-app messages, social media posts, ads, websites, blogs
• Deliver copy for all in-product copy requirements in collaboration with Product and Engineering teams
• Collaborate with brand management on content strategy, including leveraging SEO best practices to ensure all content is optimized for search
• Build a deep understanding of our diverse audience and identify ways to effectively reach and communicate to them across the entire marketing funnel
• Make complex topics like insurance and taxes easy for our audience to understand
• Build experiments and tests with different copy treatments for subject lines, pre-headers, body copy, calls-to-action, and other places where we interact through writing
• Oversee and maintain Stride's messaging guidelines, including the editorial process, approved key statistics and metrics to support our value proposition, and style guide
• Ensure brand voice consistency across all mediums
• Leverage data to make informed recommendations and improvements to our copy across all mediums

Requirements

• 5+ years of demonstrated experience writing direct-to-consumer marketing copy
• Experience working across multiple modalities & mediums
• Experience with complex project management in a marketing environment
• Ability to write about complex topics at a 5th-grade reading level
• Strong verbal and written communication skills
• Strong grasp of spelling, grammar, and punctuation
• Experience using creative copy to improve open rates and engagement and audience/business growth
• Strong familiarity with AP style guidelines
• SEO experience

Nice-to-haves

• Experience in graphic design
• Ability to write in Spanish
• Familiarity with the benefits and/or financial products space
• Examples of writing or portfolio

Benefits

• Stock options to participate in Stride's equity incentive program
• Competitive and equitable compensation based on performance and impact
• Opportunities for growth and development
• Inclusive work environment that celebrates diversity