Marketing Copywriter II

$53,900 - $70,100/Yr

Johnson County Community College - Overland Park, KS

Full-time - Mid Level

Overland Park, KS

Educational Services

About the position

The Marketing Copywriter II position at Johnson County Community College (JCCC) is a full-time salaried role that plays a crucial part in the Strategic Communications & Marketing department. The primary responsibility of this position is to create complex and innovative marketing copy that aligns with the JCCC brand for various communication channels, including paid, owned, shared, earned, and internal communications. The role requires a high level of skill and proficiency, as the copywriter will conduct important work with minimal supervision and will have significant autonomy in their decision-making processes. In this role, the Marketing Copywriter II will be tasked with translating complex messages into engaging and relatable copy that drives audience engagement and motivates action. This includes creating clear and concise content for a variety of marketing materials such as internal and external advertising, promotional campaigns, newsletters, emails, brochures, and digital content. The copywriter will also be responsible for making revisions and updates to existing copy, ensuring that all content is accurate, timely, and aligned with the JCCC brand voice. Additionally, the position involves providing mentorship and guidance to interns and junior copywriters, fostering a collaborative environment within the department. The copywriter will conduct research on assigned topics to inform their writing and provide strategic recommendations based on their findings. They will work closely with colleagues and stakeholders across departments to ensure that the resulting copy meets expectations and effectively addresses marketing requests. The Marketing Copywriter II will also be expected to stay current with marketing and communication trends, adapting to the evolving digital landscape and implementing best practices in their work. This role is essential in maintaining a unified presence across all marketing projects and ensuring that JCCC's messaging is consistent and impactful.

Responsibilities

• Create complex and innovative marketing copy for various communication channels.
• Translate complex messages into engaging and relatable copy.
• Develop clear and concise content for advertising, marketing, and promotional campaigns.
• Make revisions and updates to existing copy as needed.
• Produce copy for websites, newsletters, emails, brochures, and other materials.
• Provide guidance and mentorship to interns and junior copywriters.
• Craft website content that supports SEO and uses high-value keywords.
• Conduct research on assigned topics and provide strategic recommendations.
• Collaborate with colleagues and stakeholders to understand marketing requests.
• Review and edit content for clarity and brand voice consistency.
• Stay updated on marketing trends and best practices.
• Lead small projects from initial request to final deliverables.

Requirements

• Bachelor's degree in a relevant field.
• 6+ years of relevant experience in marketing copywriting.
• Highly skilled and proficient in copywriting and marketing communications.
• Ability to work independently with minimal supervision.
• Strong research skills to inform content creation.
• Excellent collaboration and communication skills.

Nice-to-haves

• Experience with SEO and digital marketing strategies.
• Familiarity with content management systems (CMS).
• Knowledge of graphic design principles.

Benefits

• Opportunity for hybrid work schedule.
• Comprehensive health insurance.
• Retirement savings plan options.
• Paid holidays and vacation time.
• Professional development opportunities.