Marketing Copywriter

$65,000 - $90,000/Yr

Taskrabbit - Philadelphia, PA

Full-time - Mid Level

Remote - Philadelphia, PA

Professional, Scientific, and Technical Services

About the position

Taskrabbit is seeking a creative and analytical Marketing Copywriter to join our team. This remote-first role will involve some travel through August 2025, with an expectation to work two days per week in our dedicated office space in the Philadelphia area starting September 2025. As a Marketing Copywriter, you will be responsible for conceptualizing and writing across various marketing channels, including brand campaigns, paid performance campaigns, email campaigns, in-store IKEA signage, partnership campaigns, lifestyle and SEO blog posts, website content, executive communications, and organic social media content series. Your work will support the brand and messaging strategy for Taskrabbit, and you will be expected to draft a global editorial blog strategy, create and update a cross-functional content calendar, and contribute ideas for integrated marketing campaigns. In this role, you will need to understand the importance of succinct, clutter-breaking copy while maintaining a consistent tone of voice. You will also need to be familiar with best practices in video content and production, both in brand channels and direct response environments. As a top-notch copywriter, editor, strategist, and creator, you will analyze performance data to understand the effectiveness of your writing. You should have experience adapting campaign and content strategies for a global brand, considering localization across multiple markets, and be aware of current creative trends that engage and retain customers while converting new users for Taskrabbit. As part of the Creative team within the broader Marketing team, you will collaborate with internal business partners on strategy, idea generation, and planning, while also working with external partners to develop and test new ideas and content programs. Your goal will be to help expand Taskrabbit's global footprint and brand awareness, transforming lives one task at a time.

Responsibilities

• Draft concepts, copy, and suggested treatments for various marketing campaigns including brand, paid performance, email, video, radio, and OOH campaigns.
• Create and update a cross-functional content calendar and execute content strategies and integrated campaigns.
• Contribute to the strategy and execution of the Taskrabbit blog, writing engaging content for SEO and lifestyle topics.
• Own the content calendar and draft copy for website updates and App Store/Google Play Store updates.
• Proofread, edit, and publish content from cross-functional teams or contractors as needed.
• Use quantitative data to inform content and measure progress, optimizing campaigns and content based on performance.
• Leverage the Taskrabbit community to generate and share high-quality user-generated content.
• Regularly track, analyze, and report on the performance of editorial blog content and campaign copy across channels.

Requirements

• 3+ years experience in conceptual copywriting and campaign writing with a strong track record of storytelling through different marketing channels.
• Strong copywriting skills for both brand and performance campaigns, with experience in drafting long-form and short-form copy.
• Digital marketing expertise, including familiarity with multiple traffic channels such as blog, email, SEO, and paid social.
• Strong process and project management skills, with a proven ability to manage projects end-to-end.
• Culturally competent with an understanding of the localization process for content across multiple markets globally.
• Data-driven and highly analytical, able to evolve and improve content using data.
• Demonstrated knowledge of WordPress, Asana, Looker, Google Analytics, and CMS platforms.

Nice-to-haves

• Experience with online community building and engagement.
• Undergraduate degree in communications, journalism/PR, marketing, English literature, or related field.

Benefits

• Employer-paid health insurance for US employees.
• 401k match with immediate vesting for US employees.
• Medical insurance for EU employees.
• Generous and flexible time off with 2 company-wide closure weeks.
• Taskrabbit product stipends.
• Wellness, productivity, and education stipends.
• IKEA discounts.
• Reproductive health support.