Marketing Copywriter

$80,000 - $100,000/Yr

Oshi Health

Full-time - Entry Level

Remote

Nursing and Residential Care Facilities

About the position

Oshi Health is seeking a Marketing Copywriter to join our dynamic team dedicated to revolutionizing digestive healthcare. In this role, you will be responsible for creating engaging, on-brand, and results-driven content aimed at increasing awareness, credibility, and conversion among individuals living with gastrointestinal (GI) issues. As a marketing copywriter, you will work closely with various stakeholders, including the marketing team, clinical teams, and sales, to develop compelling narratives that resonate with our target audience. Your writing will span multiple channels, including email, landing pages, blogs, and social media, ensuring a consistent and strong brand voice throughout the customer journey. The ideal candidate will thrive in a fast-paced startup environment and possess a minimum of three years of experience writing for a consumer audience, preferably in the digital health and healthcare sectors. You will need to demonstrate a deep understanding of data and insights to drive content optimization, as well as a proven track record of developing conversion-driven content marketing campaigns. This position reports to the Senior Manager of Content Marketing and is part of the Growth team, providing an exciting opportunity to contribute to Oshi's content marketing strategy as we expand our direct-to-consumer brand and build new B2B2C partnerships. At Oshi Health, we prioritize a holistic approach to patient care, and as a Marketing Copywriter, you will play a crucial role in communicating our mission and values to our audience. You will be expected to manage multiple writing projects simultaneously, from ideation to execution, while maintaining a keen interest in improving processes and efficiency within the team. Your ability to craft sensitive and personal stories into compelling messaging will be essential in connecting with our patients and driving engagement.

Responsibilities

• Create compelling, crisp copy across various channels including email, landing pages, direct mail, Meta, blogs, and more.
• Develop our voice throughout the customer journey and lifecycle by crafting convincing conversion-driving copy across email, social, website, member communications, and offline channels.
• Understand our target patient demographics and help craft a consistent and compelling brand voice.
• Transform sensitive and personal stories into impactful messaging and testimonials.
• Collaborate with key stakeholders, including marketing teams, patients, clinical teams, and sales, to develop engaging stories and content.
• Analyze performance of creative assets with the growth team to learn, improve, and iterate to meet goals.
• Manage content deployment across various channels.

Requirements

• Minimum 3 years experience writing for a consumer audience, preferably in digital health & healthcare and in startups.
• Deep interest in data, research, and insights to drive constant improvement and optimization, including a strong understanding of SEO and search trends.
• Proven experience developing conversion-driven content marketing campaigns and copy across D2C channels.
• Ability to balance multiple writing projects at once, managing from ideation to execution to meet deadlines.
• Familiarity with email deployment platforms (like Salesforce Marketing Cloud), content management systems (like WordPress), and design tools (like Figma) preferred.
• Understanding of and/or personal experience with the sensitivity/potential stigma around GI issues.

Nice-to-haves

• Experience in a startup environment.
• Familiarity with analytics tools to measure content performance.
• Creative thinking and problem-solving skills.

Benefits

• Competitive compensation and meaningful equity.
• Employer-sponsored medical, dental, and vision plans.
• Access to a 'Life Concierge' through Overalls.
• Tailored professional development opportunities.
• Unlimited paid time off — take what you need, when you need it.
• 13 paid company holidays.
• Team events, such as virtual cooking classes and games.