Marketing Copywriter

North Carolina Museum Of Art Foundation - Raleigh, NC

Full-time - Mid Level

Raleigh, NC

Museums, Historical Sites, and Similar Institutions

About the position

The marketing copywriter is a pivotal role within the North Carolina Museum of Art's (NCMA) Marketing Department, responsible for crafting, proofreading, and optimizing a wide range of marketing copy. This position is integral to the digital marketing and communications team, ensuring that all written content aligns with the museum's brand voice and effectively engages its target audience. The copywriter will produce content for various platforms, including web, social media, advertisements, email campaigns, printed materials, blogs, press releases, and even TV and radio commercials, particularly for seasonal marketing initiatives. The role demands a strong understanding of SEO practices, brand messaging, and digital accessibility, as the copy must not only be persuasive but also accessible to all audiences. In this role, the copywriter will collaborate closely with the NCMA's editorial, digital, and creative teams to ensure that all marketing materials are on-brand and resonate with a diverse audience, from press and donors to the general public. The copywriter will also be responsible for managing multiple projects simultaneously, ensuring that all deliverables are completed on time and meet the high standards expected by the museum. Additionally, the copywriter will lead workshops to help internal departments understand and implement the NCMA's brand voice guidelines, further solidifying the museum's identity in its communications.

Responsibilities

• Create compelling and effective copy for use in Museum marketing and brand materials, including emails, brochures, digital collateral, paid media, social media posts, website content, advertisements, and blogs.
• Manage multiple marketing content projects and deliverables simultaneously, delivering consistent, quality work on deadline.
• Craft written content that resonates with a broad range of audiences, from press to donors to the general public.
• Collaborate with editors and the director of marketing to develop the NCMA's brand voice guidelines.
• Lead brand voice writing workshop(s) for internal Museum departments, as needed.
• Implement SEO best practices to incorporate keywords effectively across content applications, including alt text and search.

Requirements

• Undergraduate or graduate degree in English, communications, marketing, or related field
• 2-5 years' experience in a marketing copywriting role
• Proven ability to communicate written ideas in a concise, compelling, and creative manner across written marketing deliverables, while remaining on brand
• Experience writing content for multichannel, integrated marketing campaigns
• Working knowledge of SEO and digital accessibility practices
• Proficiency with AP and Chicago styles
• Excellent time management and organizational skills
• Experience writing for museum, arts nonprofit, and/or government fields strongly preferred
• Portfolio of past writing deliverables and/or client projects, with clear identification of your role for each writing sample (copywriter, editor, content strategist, etc.). Applications without writing portfolios will not be considered.