Marketing Copywriter

$65,000 - $75,000/Yr

Simon & Schuster - Concord, MA

Full-time - Mid Level

Concord, MA

Publishing Industries

About the position

The Marketing Copywriter at Simon & Schuster will play a crucial role in enhancing the Pimsleur language learning subscription business by creating engaging and persuasive copy across various digital marketing channels. This position focuses on transforming core messages into compelling stories that resonate with the target audience, ensuring consistent brand voice and messaging throughout all marketing materials.

Responsibilities

• Write copy for paid and organic social media, display banners, email campaigns, affiliate partnerships, and search ads.
• Assist in creating strategic marketing content that supports brand initiatives and growth.
• Lead copy creation for landing pages, ensuring a seamless user experience that drives conversions.
• Develop copy for lifecycle email campaigns, including welcome emails, retention campaigns, and promotional newsletters.
• Collaborate with the marketing team to test different copy variations for landing pages, ads, and emails to identify what resonates most with target audiences.
• Work with SEO lead to write user interface copy for web and mobile platforms, optimizing for user experience and search engine visibility.
• Strategize, create, and lead development of compelling organic social media content writing posts geared toward driving site engagement and subscription starts.
• Work with graphic designer to produce cohesive, visually engaging marketing materials.

Requirements

• 5+ years of experience as a conversion copywriter, preferably in a performance marketing or direct-to-consumer environment.
• Strong portfolio showcasing creativity across diverse content formats with tangible results and performance metrics.
• Proven ability to turn trending cultural moments into brand engagement opportunities.
• Ability to manage multiple projects and priorities while maintaining high quality of work.
• Comfortable analyzing metrics and adapting copy based on audience feedback.
• Familiarity with A/B testing, audience segmentation, and landing page optimization.

Nice-to-haves

• Experience in social media management.
• Master's degree in a relevant field.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance