Marketing Copywriter

$53,000 - $66,000/Yr

Huyett Homes - Minneapolis, KS

Full-time - Entry Level

Minneapolis, KS

About the position

The Marketing Copywriter at Huyett is responsible for creating and optimizing written content to enhance the company's E-Commerce presence. This role involves collaborating with various departments to maintain a consistent brand voice and improve customer experience through effective communication and research. The ideal candidate will be detail-oriented, creative, and proactive in their approach to marketing content.

Responsibilities

• Perform product-related research to learn industry and market trends, applying the knowledge to marketing content.
• Create, share, and publish written content across digital channels to promote products and attract new customers.
• Edit written content produced by yourself or others, ensuring errors are eliminated.
• Consistently meet deadlines with quality work and correct application of SEO/CRO principles.
• Proactively communicate design needs to the graphic design team to support content initiatives.
• Review and interpret campaign results, identify problems, and share analysis with key stakeholders or leadership to drive continuous improvement.
• Learn and apply principles that optimize the overall customer experience, such as developing content optimized for mobile-device users.
• Own the content calendar for Huyett.com and draft copy for blog pages, product pages, and landing page content.

Requirements

• Excellent written communication and English comprehension skills required.
• Stellar research skills and ability to summarize/present analysis required.
• Previous content production experience preferred.
• Familiarity with Content Management Systems (CMS) and/or Search Engine Marketing (SEM) software preferred.
• Knowledge of Google tools: Analytics, Search Console, and Tag Manager preferred.
• Prior Business-to-Business E-Commerce experience desired.
• Education in Marketing, English, Communications, or other relevant field desired.

Nice-to-haves

• Ability to read, write & understand complicated product technical documentation & standard operating procedures with attention to high-level concepts.

Benefits

• Triannual profit-sharing bonuses on top of regular pay.
• 401(k) with the maximum employer match allowed by law and a year-one full vestment.
• Full benefits, including free health insurance option for non-tobacco users.
• Best-in-class Company Gym Facility.
• Generous paid-time-off policies, including paid holidays, bereavement, and parental leave.
• Comprehensive onboarding training program.
• Great culture with supportive teammates.
• Supportive managerial feedback.