Marketing Copywriter

$135,200 - $135,200/Yr

Upscope - Miami, FL

Full-time - Entry Level

Miami, FL

1-10 employees

About the position

Join Upscope as a Marketing Copywriter, where you will craft engaging content that drives results and connects with our audience across multiple platforms. This role is essential in unifying our messaging strategy and creating compelling copy for various marketing materials, including emails, newsletters, blogs, and ads. You will be a key player in our small SaaS company, helping to enhance our brand's voice and impact in the market.

Responsibilities

• Evaluate the current state of our messaging strategy.
• Plan how to unify messaging across existing landing pages, emails, newsletters, and blogs.
• Create outbound email copy that engages the audience and inspires action.
• Write and curate content for newsletters that are informative and engaging.
• Produce blog content that reflects the brand's voice and provides industry insights.
• Design and write effective email drip campaigns to nurture leads.
• Create concise and persuasive ad copy that drives conversions.
• Collaborate with design and sales teams to write optimized copy for landing pages.
• Write clear and on-brand copy for various company materials, including presentations and reports.

Requirements

• 2-3 years of experience in copywriting across multiple platforms (websites, emails, blogs, ads).
• Experience in the B2B SaaS industry with a strong understanding of writing for a B2B audience.
• Familiarity with Content Management Systems (CMS) for publishing and managing content.
• A/B testing experience to optimize subject lines, email content, and landing page copy.
• Strong attention to detail and ability to catch small mistakes.
• SEO knowledge to write user-friendly and search engine-friendly content.

Nice-to-haves

• Experience with SEO best practices.
• Natural talent for writing clear, engaging content.

Benefits

• 30 days PTO, increasing yearly
• A Macbook & external monitor
• Bonuses & profit share
• Gym membership
• Mindfulness allowance
• Educational allowance
• Medical insurance & sick days
• Paid lunches at the office
• Paid travel into the office
• Regular team drinks and events
• Regular trips to our London HQ