Marketing Copywriter

$71,970 - $86,938/Yr

Planned Parenthood - Anaheim, CA

Full-time - Mid Level

Anaheim, CA

Ambulatory Health Care Services

About the position

Planned Parenthood of Orange and San Bernardino Counties is seeking a full-time Marketing Copywriter in Anaheim, CA. This role involves crafting compelling copy for various marketing channels, including website content, blogs, social media, email campaigns, and advertising. The Marketing Copywriter will collaborate closely with the Marketing team to ensure all content aligns with the brand voice and messaging strategy, while also being responsible for content optimization and performance analysis.

Responsibilities

• Develop creative and engaging copy for marketing materials, including website content, landing pages, service descriptions, blogs, social media posts, email campaigns, advertising, and marketing collateral.
• Develop content strategies that align with our brand identity, target audience, and marketing goals in collaboration with the marketing team.
• Conduct thorough research on industry trends, competitor strategies, and target audience preferences to inform content development.
• Review, edit, and proofread all content to ensure accuracy, consistency, and adherence to brand guidelines.
• Autonomously optimize content for SEO to improve organic search rankings and drive traffic to our digital platforms.
• Stay up-to-date with best practices in content marketing, copywriting, and digital marketing trends.
• Monitor and analyze the performance of content across various channels and make data-driven recommendations for improvement.
• Work cross-functionally with other teams, including creative, digital, and project management, to ensure cohesive messaging and branding.
• Establish and maintain solid relationships with cross-functional departments and colleagues to determine project specifications.
• Coordinate approvals and communicate effectively during all steps of a project.
• Maintain the server and upload most up-to-date files and projects.
• Ensure brand consistency in trademark and tone.

Requirements

• Bachelor's degree in Marketing, Communications, English, or related field.
• Minimum of 3 years of proven experience as a marketing copywriter, preferably in a similar industry/sector.
• Strong portfolio showcasing a variety of marketing content (e.g., website copy, blogs, social media content, email campaigns, advertising).
• Excellent writing, editing, and proofreading skills with impeccable attention to detail.
• Proficiency in SEO best practices and keyword research tools.
• Ability to work effectively and manage multiple projects simultaneously.
• Strong communication and collaboration skills with a proactive and positive attitude.
• Experience with data analysis and reporting tools is a plus.
• Proficient with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Organized and process-driven, familiarity with Trello or other project management tools a plus.

Nice-to-haves

• Bilingual (Spanish) a major plus.
• Experience with data analysis and reporting tools is a plus.

Benefits

• Disability insurance
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Life insurance
• Generous vacation, sick, and holiday benefits.