Marketing Creative Director

$75,000 - $80,000/Yr

Mccarter Theatre - Princeton, NJ

Part-time,Full-time - Senior

Remote - Princeton, NJ

Performing Arts, Spectator Sports, and Related Industries

About the position

The Marketing Creative Director at McCarter Theatre Center is a pivotal role responsible for leading the creative brand direction and visual storytelling for the organization. This position requires a visionary leader who can manage a talented in-house team and coordinate freelancers to produce high-quality visual content across various media. The role emphasizes collaboration, creativity, and strategic thinking to enhance ticket sales and brand awareness while fostering an inclusive and equitable work environment.

Responsibilities

• Lead the creative vision for all marketing campaigns, ensuring alignment with the organization's brand identity.
• Develop creative strategies that drive ticket sales, engagement, and brand awareness for performances and events.
• Oversee the development of visual content including posters, brochures, digital ads, and videos.
• Lead photo and video shoots, collaborating with photographers and designers.
• Mentor and inspire a creative team of in-house and freelance designers.
• Maintain an organized calendar of deadlines across multiple projects.
• Manage the photo database for marketing and institutional needs.
• Supervise the installation of customer-facing materials to align with brand standards.
• Stay updated on industry trends and best practices to enhance marketing impact.
• Participate in efforts to make McCarter an anti-racist theater.

Requirements

• 5+ years of experience in a creative environment focusing on design and production of print and digital media.
• Bachelor's degree in Graphic Design or a related field, or equivalent professional experience.
• Highly proficient with Adobe Creative Suite including InDesign, Illustrator, and Photoshop.
• Excellent communication and interpersonal skills.
• Ability to prioritize and manage multiple projects with attention to detail.

Nice-to-haves

• Enthusiasm for theatre and live performing arts.
• Experience with the administration and management of performing arts institutions.

Benefits

• Free parking
• 403(b) matching
• Health savings account
• Disability insurance
• Relocation assistance
• Health insurance
• Dental insurance
• 401(k)
• Flexible spending account
• Paid time off
• On-the-job training
• Parental leave
• Employee assistance program
• Vision insurance