Marketing & Creative Supervisor

$87,069 - $152,547/Yr

Regional Transportation Commission Of Southern Nevada - Las Vegas, NV

Full-time - Mid Level

Las Vegas, NV

Transit and Ground Passenger Transportation

About the position

The Marketing & Creative Supervisor is responsible for supervising and overseeing the activities of assigned functions and staff engaged in marketing, design, presentation, and advertising activities. This role involves coordinating the work of department staff, performing performance evaluations, developing staff, and engaging in employee relations. The supervisor provides oversight and art direction on marketing, advertising, and branding projects from inception to completion, which includes both internal staff design projects and contractor projects. In addition to supervising staff, the supervisor designs graphic projects that encompass advertising campaigns, new branding initiatives, collateral, signage, maps, ads, web banners, and other visual materials. The role requires fostering and managing relationships with advertising and design vendors, RTC officials, staff, and representatives from various organizations and the public to secure partnerships and sponsorships. The supervisor is also responsible for planning, developing, and implementing communications plans, strategic branding, marketing, and advertising campaigns regarding RTC programs for both internal and external audiences. The position includes assisting with the planning and implementation of public outreach events and special events, including managing event visuals and collateral. The supervisor will also oversee the scheduling, negotiating costs, and purchasing media space and time, as well as coordinating, researching, writing, and producing marketing and advertising collateral such as annual reports, brochures, maps, and website content. Additionally, the supervisor produces videos for internal and external audiences, drafts scripts, conducts interviews, and edits materials. The role requires staying current on trends, innovations, and legal developments in the design, transit, marketing, and advertising fields, while also overseeing safety responsibilities and ensuring compliance with safety protocols.

Responsibilities

• Supervises and coordinates the work of assigned department staff.
• Performs performance evaluations and develops staff.
• Provides oversight and art direction on marketing, advertising, and branding projects.
• Designs graphic projects including advertising campaigns and branding initiatives.
• Fosters and manages relationships with advertising/design vendors and stakeholders.
• Plans, develops, and implements communications plans and marketing campaigns.
• Assists with planning and implementing public outreach events and activities.
• Coordinates, researches, writes, and produces marketing and advertising collateral.
• Produces videos for internal and external audiences, including drafting scripts and editing materials.
• Develops and manages digital communications including social media and website content.
• Participates in professional development sessions to stay current on industry trends.
• Oversees safety responsibilities and ensures compliance with safety procedures.
• Operates office equipment and manages budget preparation and monitoring.

Requirements

• Equivalent to a Bachelor's Degree in graphic design/fine art, communication, advertising, marketing, or a closely related field.
• Four (4) years of full-time professional marketing and advertising experience.
• Minimum of two (2) years of supervisory experience.
• Knowledge of advanced principles and practices of print and design layout.
• Knowledge of web design and layout is preferred.
• Familiarity with Associated Press writing style and effective written communication.
• Understanding of marketing, advertising, and community outreach techniques.
• Experience in staff supervision, including goal setting and performance assessment.
• Proficiency in computer applications related to the work.

Nice-to-haves

• Skill in design and presentation software, including Adobe InDesign, Adobe Illustrator, and Adobe Photoshop.
• Experience with Adobe After Effects, Final Cut Pro, Adobe Lightroom, and Prezi is preferred.
• Ability to provide art/creative direction for design projects.
• Experience in managing complex marketing and advertising initiatives.
• Ability to compose various written materials and documentation.
• Experience in purchasing and negotiating media buys.