Marketing CRM Coordinator

$59,000 - $62,000/Yr

Westfield State University - Westfield, MA

Full-time - Entry Level

Westfield, MA

1,001-5,000 employees

Educational Services

About the position

The Marketing CRM Coordinator at Westfield State University is responsible for managing enrollment and marketing communications through the Slate CRM system. This role focuses on developing and maintaining communication campaigns, building marketing templates, and managing data workflows to enhance recruitment efforts. The coordinator will also provide support for admission events and assist with data management tasks, ensuring effective communication with prospective students and stakeholders.

Responsibilities

• Develop and maintain Slate communication campaigns for email and text.
• Build new marketing templates for email campaigns within Slate.
• Assist with content for enrollment communication campaigns focusing on effective recruitment messaging.
• Manage forms, data imports, workflows, and related tasks within the Slate CRM system.
• Responsible for admission reports and statistics for undergraduate populations.
• Build and maintain templates for admission events.
• Work with the Associate Director to identify process improvements and increase efficiency within the CRM.
• Resolve duplicate records and assist with managing data between Slate and Ellucian Banner.
• Provide accurate information about enrollment processes, programs, and services to prospective students and counselors.
• Enter prospect data as needed.
• Participate in on-campus admission events.
• Assist the Division of Graduate & Continuing Education as needed.
• Answer phone calls as needed.
• Perform other duties as assigned.

Requirements

• Bachelor's Degree with 3-5 years' experience in Enrollment or Marketing.
• Valid driver's license and reliable means of transportation.
• Proficiency in computer applications.
• Knowledge of Constituent Relationship Management (CRM) programs.
• Strong written and verbal communication skills, including public presentation skills.
• Ability to think critically and possess excellent reading and comprehension skills.
• Strong interpersonal skills and ability to work independently and collaboratively.
• Strong organizational skills with the ability to multi-task and prioritize.
• Highly motivated, enthusiastic, energetic, creative, and dependable.

Nice-to-haves

• Previous experience as a CRM coordinator.
• Admission experience and knowledge of Westfield State University.
• Skill in Adobe suite of products.
• Proficiency in Banner computer application.
• Knowledge of Slate Constituent Relationship Management (CRM) program.

Benefits

• Health Insurance: Various HMO, POS, and PPO-type health insurance plans available.
• Retirement: MA State Employee Retirement System with a 10-year vesting period or Optional Retirement Plan with a maximum 5% employer matching contribution.
• Tuition Waivers & Discounts: Reduced tuition for employees, spouses, and dependent children at MA state colleges and universities.
• Paid Time Off: 12 paid holidays and generous vacation, personal, and sick leave benefits.