Marketing Customer Story Development Manager/Sr. Manager

Salesforce - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Publishing Industries

About the position

At Salesforce, we put customers first and strive to spotlight their success. We believe in the power of storytelling to inspire and educate, and we're on the lookout for a passionate individual who can bring customer success stories to life. Join us and be a part of a dynamic team that showcases the transformative use of Salesforce technology. As the Manager/Sr. Manager of Customer Story Development, you'll play a crucial role in capturing and showcasing our customers' most impactful use cases and successes with Salesforce. Reporting to the Director/Sr. Director of Customer Story Development, you will be instrumental in transforming complex technical stories into compelling, influential narratives. This role is perfect for a creative and collaborative individual who excels in customer engagement and storytelling. In this position, you will conduct in-depth interviews with customers to extract detailed use cases, document challenges, and articulate impactful solutions and outcomes. You will assist in the creation and approval of customer stories, ensuring alignment with the latest messaging and showcasing inspiring use cases in a clear and relatable manner. Collaboration with internal teams, including marketing, creative, product, and sales, will be essential to ensure a cohesive and strategic approach to storytelling. Additionally, you will support the Director/Sr. Director in managing and mentoring a team focused on story development, helping to fuel Salesforce's customer story pipeline to inform, inspire, and influence. You will also work closely with internal stakeholders to ensure stories align with broader business goals and resonate across various platforms and audiences, developing strong partnerships with key stakeholders and executive sponsors across Marketing, Product, and Sales to ensure alignment and capture relevant feedback.

Responsibilities

• Conduct in-depth interviews with customers to extract detailed use cases, document challenges, and articulate impactful solutions and outcomes.
• Assist in the creation and approval of customer stories, ensuring alignment with the latest messaging and showcasing inspiring use cases in a clear and relatable manner.
• Collaborate closely with internal teams, including marketing, creative, product, and sales, to ensure a cohesive and strategic approach to storytelling.
• Support the Director/Sr. Director in managing and mentoring a team focused on story development.
• Help fuel Salesforce's customer story pipeline to inform, inspire, and influence.
• Guide the team in understanding the Salesforce business, product portfolio, and offerings.
• Work closely with internal stakeholders to ensure stories align with broader business goals and resonate across various platforms and audiences.
• Develop strong partnerships with key stakeholders and executive sponsors across Marketing, Product, and Sales to ensure alignment and capture relevant feedback.

Requirements

• Experience in marketing, communications, or a related field, with a strong emphasis on technical product marketing, customer engagement, and SaaS sales.
• A curiosity about storytelling, particularly in capturing technical use cases into marketable narratives that engage, persuade, and are easy to understand.
• Exceptional ability to communicate complex technical details in a clear, compelling manner.
• Ability to work independently in a fast-paced environment, keeping up with industry trends and technological advancements.
• Proficient in outbound outreach, skilled in handling objections, and adept at finding win-win scenarios through understanding and negotiation.

Nice-to-haves

• Experience with Salesforce products and the broader SaaS and B2B technology landscape.
• A background in working at a consulting firm or agency, equipping you to navigate our constantly evolving landscape and engage effectively with executive stakeholders.
• Experience being an end-user of Salesforce technology, such as Sales Cloud, Slack, Tableau, etc.
• Constant curiosity to seek the most exciting aspects of stories and a high bar for excellence in all work.
• Experience in building and nurturing relationships, both with customers and internal stakeholders.

Benefits

• Flexible work environment with hybrid office options.
• Opportunities for career growth and development within a leading technology company.