Marketing Customer Story Development Manager/Sr. Manager

$110,600 - $187,900/Yr

Salesforce - Dallas, TX

Full-time - Manager

Dallas, TX

Publishing Industries

About the position

As the Manager/Sr. Manager of Customer Story Development at Salesforce, you will play a crucial role in capturing and showcasing impactful customer success stories. This position focuses on transforming complex technical narratives into compelling stories that highlight the transformative use of Salesforce technology. You will engage with customers to extract detailed use cases, collaborate with internal teams, and support the development of a strong customer story pipeline that aligns with broader business goals.

Responsibilities

• Conduct in-depth interviews with customers to extract detailed use cases, document challenges, and articulate impactful solutions and outcomes.
• Build and maintain trusting relationships with customers to ensure their stories are told effectively.
• Assist in the creation and approval of customer stories, ensuring alignment with the latest messaging and showcasing inspiring use cases in a clear and relatable manner.
• Collaborate closely with internal teams, including marketing, creative, product, and sales, to ensure a cohesive and strategic approach to storytelling.
• Support the Director/Sr. Director in managing and mentoring a team focused on story development.
• Help fuel Salesforce's customer story pipeline to inform, inspire, and influence.
• Guide the team in understanding the Salesforce business, product portfolio, and offerings.
• Work closely with internal stakeholders to ensure stories align with broader business goals and resonate across various platforms and audiences.
• Develop strong partnerships with key stakeholders and executive sponsors across Marketing, Product, and Sales to ensure alignment and capture relevant feedback.

Requirements

• Experience in marketing, communications, or a related field, with a strong emphasis on technical product marketing, customer engagement, and SaaS sales.
• A curiosity about storytelling, particularly in capturing technical use cases into marketable narratives that engage, persuade, and are easy to understand.
• Exceptional ability to communicate complex technical details in a clear, compelling manner.
• Ability to work independently in a fast-paced environment, keeping up with industry trends and technological advancements.
• Proficient in outbound outreach, skilled in handling objections, and adept at finding win-win scenarios through understanding and negotiation.

Nice-to-haves

• Experience with Salesforce products and the broader SaaS and B2B technology landscape.
• A background in working at a consulting firm or agency, equipping you to navigate our constantly evolving landscape and engage effectively with executive stakeholders.
• Experience being an end-user of Salesforce technology, such as Sales Cloud, Slack, Tableau, etc.
• Constant curiosity to seek the most exciting aspects of stories and a high bar for excellence in all work.
• Experience in building and nurturing relationships, both with customers and internal stakeholders.

Benefits

• Competitive salary and incentive compensation
• Equity options
• Comprehensive health insurance
• Paid time off and holidays
• Flexible work arrangements
• Professional development opportunities
• Employee resource groups and inclusive benefits