Marketing Data Analyst, Hybrid: NYC or Maryland based

$50,000 - $80,000/Yr

Atradius - Cockeysville, MD

Full-time - Mid Level

Hybrid - Cockeysville, MD

1,001-5,000 employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Marketing Data Analyst position at Atradius is a key role within the international marketing team, focusing on enhancing the company's online presence and engaging clients across North America. The role involves planning and executing digital marketing campaigns, analyzing data for performance insights, and managing the company's website. This position offers a flexible hybrid working model, allowing for work from home up to three days a week.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across various platforms including Google Ads, LinkedIn ads, and other social media channels.
• Collect and analyze data to measure campaign performance, website traffic, and customer behavior, providing actionable insights to enhance marketing strategies.
• Manage and maintain the company's website using a Content Management System (CMS), ensuring content is up-to-date and engaging.
• Utilize Customer Relationship Management (CRM) software, preferably SalesForce.com, to nurture and track leads, enhance customer engagement, and support sales efforts.
• Collaborate with an international team of 5 to align digital marketing efforts and share best practices.
• Support and develop Marketing Automation Systems (Pardot, HubSpot).
• Develop and understand keyword strategy to enhance content creation and messaging across digital channels.
• Maintain a keen eye for detail to uphold the quality and accuracy of all digital assets.
• Provide support and training to team members, and contribute to ongoing learning initiatives.
• Report to the Regional Head of Marketing on campaign performance, trends, and future recommendations.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• 2+ years of hands-on experience in digital marketing, including Google Ads, LinkedIn ads, and social media management.
• Strong analytical skills to interpret data and make informed decisions.
• Experience with Content Management Systems (CMS) for website maintenance and analyzing digital traffic data.
• Proficiency in using a CRM, preferably SalesForce.com, to manage leads and customer interactions.
• Excellent attention to detail and ability to manage multiple projects simultaneously.
• Positive 'can do' attitude with a drive to achieve results.
• Effective communication and collaboration skills within an international team.

Nice-to-haves

• Experience in the financial services industry is a plus but not mandatory.

Benefits

• A dynamic, international and challenging work environment
• Training and support to reach your full potential including the opportunity for continuous professional development
• Attractive terms and conditions, including competitive salary, bonus and a range of flexible benefits and rewards
• 80% company paid Medical and Dental options with additional company contribution to applicable HSA plans
• Company fully paid vision, Life insurance and Disability benefits with optional additional life for self and dependents.
• 401(k) retirement plan with 100% match up to 6% of base salary and annual profit share contribution.
• Robust time off policies including 3 weeks per year vacation, 8 floating holidays and sick paid time off
• Paid Maternity, parental and other situational paid time off