The Marketing Data Analyst I at Arthrex, Inc. plays a crucial role in enhancing the effectiveness of marketing operations through comprehensive data analysis. This position collaborates with various departments, including Marketing Operations, the Data & Analytics Center of Excellence, and Product Management, to provide valuable insights that drive decision-making processes. The analyst will leverage advanced data analytics tools to mature the use of data within the organization, ensuring that relevant information is efficiently gathered, shared, and interpreted by business teams and their partners. In this role, the analyst will implement and manage Google Analytics to track website traffic, user behavior, and conversion rates. They will utilize this data to monitor and analyze the performance of digital marketing campaigns, identifying areas for improvement. The analyst will also extract and transform data from various sources, loading it into BigQuery for in-depth analysis. Writing SQL queries and utilizing BigQuery's data processing capabilities will be essential for analyzing large datasets effectively. Collaboration with cross-functional teams is key, as the analyst will analyze operational processes within the Marketing Department, using data-driven insights to streamline operations, reduce costs, and optimize resource allocation. The creation of visually engaging reports and dashboards using data visualization tools such as Tableau or Power BI will be part of the responsibilities, along with sharing regular reports with key stakeholders and translating complex data into actionable insights. Maintaining data security and compliance with regulations like GDPR or CCPA is critical in this role. The analyst will stay updated with industry trends and continuously expand their skillset in data analysis, statistical modeling, and data visualization. Clear communication of findings and recommendations to both technical and non-technical stakeholders is essential, and occasional travel for training, meetings, or trade shows may be required.