Arthrexposted 9 months ago
Full-time • Entry Level
Naples, FL
Miscellaneous Manufacturing

About the position

The Marketing Data Analyst I at Arthrex, Inc. plays a crucial role in enhancing the effectiveness of marketing operations through comprehensive data analysis. This position collaborates with various departments, including Marketing Operations, the Data & Analytics Center of Excellence, and Product Management, to provide valuable insights that drive decision-making processes. The analyst will leverage advanced data analytics tools to mature the use of data within the organization, ensuring that relevant information is efficiently gathered, shared, and interpreted by business teams and their partners. In this role, the analyst will implement and manage Google Analytics to track website traffic, user behavior, and conversion rates. They will utilize this data to monitor and analyze the performance of digital marketing campaigns, identifying areas for improvement. The analyst will also extract and transform data from various sources, loading it into BigQuery for in-depth analysis. Writing SQL queries and utilizing BigQuery's data processing capabilities will be essential for analyzing large datasets effectively. Collaboration with cross-functional teams is key, as the analyst will analyze operational processes within the Marketing Department, using data-driven insights to streamline operations, reduce costs, and optimize resource allocation. The creation of visually engaging reports and dashboards using data visualization tools such as Tableau or Power BI will be part of the responsibilities, along with sharing regular reports with key stakeholders and translating complex data into actionable insights. Maintaining data security and compliance with regulations like GDPR or CCPA is critical in this role. The analyst will stay updated with industry trends and continuously expand their skillset in data analysis, statistical modeling, and data visualization. Clear communication of findings and recommendations to both technical and non-technical stakeholders is essential, and occasional travel for training, meetings, or trade shows may be required.

Responsibilities

  • Implement and manage Google Analytics to track website traffic, user behavior, and conversion rates.
  • Utilize Google Analytics to monitor and analyze the performance of digital marketing campaigns, identifying areas for improvement.
  • Extract data from Google Analytics to provide insights on website user journeys and identify conversion funnel bottlenecks.
  • Extract and transform data from various sources and load it into BigQuery for in-depth analysis.
  • Write SQL queries and utilize BigQuery's data processing capabilities to analyze large datasets effectively.
  • Collaborate with cross-functional teams to analyze operational processes within the Marketing Department.
  • Use data-driven insights to streamline marketing operations, reduce costs, and optimize resource allocation.
  • Identify and recommend process improvements based on operational analytics findings.
  • Create visually engaging and informative reports and dashboards using data visualization tools (e.g., Tableau, Power BI).
  • Share regular reports with key stakeholders, translating complex data into actionable insights.
  • Maintain data security and compliance with relevant regulations, such as GDPR or CCPA, in data handling and analysis practices.
  • Stay updated with industry trends, tools, and best practices in data analytics, digital marketing, and data warehousing.
  • Continuously expand skillset in data analysis, statistical modeling, and data visualization.
  • Collaborate with marketing teams, IT, and other departments to gather data requirements and share insights.
  • Clearly communicate findings and recommendations to both technical and non-technical stakeholders.

Requirements

  • Bachelor's degree in Information/Data Science, Economics, Statistics, or a related field is preferred.
  • Experience with SQL is required.
  • Experience with Google Analytics is required.
  • Experience with Google Tag Manager is a plus.
  • Experience in Front-End Data Visualization & Analytical Tools is a plus.
  • Strong communication (written and oral) and presentation skills are essential.
  • Business/Customer service orientation.

Nice-to-haves

  • Experience with Google Tag Manager is a plus.
  • Experience in Front-End Data Visualization & Analytical Tools is a plus.

Benefits

  • Medical, Dental and Vision Insurance
  • Company-Provided Life Insurance
  • Voluntary Life Insurance
  • Flexible Spending Account (FSA)
  • Supplemental Insurance Plans (Accident, Cancer, Hospital, Critical Illness)
  • Matching 401(k) Retirement Plan
  • Annual Bonus
  • Wellness Incentive Program
  • Free Onsite Medical Clinics
  • Free Onsite Lunch
  • Tuition Reimbursement Program
  • Trip of a Lifetime
  • Paid Parental Leave
  • Paid Time Off
  • Volunteer PTO
  • Employee Assistance Provider (EAP)
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