Marketing Data Analyst Intern

Carlisle Construction Materials - Carlisle, PA

Full-time - Intern

Carlisle, PA

Merchant Wholesalers, Durable Goods

About the position

Join our Integrated Marketing Communications team as a Data Analyst Intern, where you'll support marketing strategies by researching demographic data, organizing datasets, and segmenting audiences. This internship provides hands-on experience in data analysis, offering valuable insights into its application in real-world marketing scenarios.

Responsibilities

• Research and gather demographic data relevant to target audiences.
• Clean and organize existing datasets, ensuring accuracy and consistency.
• Segment audiences based on demographic data, behaviors, and preferences.
• Use data analysis tools to extract meaningful insights and present findings.
• Create reports and visualizations to communicate data findings effectively.
• Assist in developing dashboards to track KPIs related to audience engagement and campaign effectiveness.

Requirements

• Pursuing a bachelor's degree in Computer Science, Statistics, Business, or Marketing.
• Strong analytical skills with the ability to interpret complex datasets.
• Proficiency in data analysis tools like Excel, Google Analytics, SQL, or similar.
• Familiarity with visualization tools (e.g., Power BI) is a plus.
• Effective written and verbal communication skills.
• Ability to work independently and as part of a team.

Nice-to-haves

• Familiarity with visualization tools (e.g., Power BI) is a plus.