Marketing Data Analyst

Insight Global - Chicago, IL

Full-time - Mid Level

Chicago, IL

Administrative and Support Services

About the position

The Data Analyst will be a key member of the US Marketing and Analytics team, responsible for performing ad hoc data requests and analyzing customer data to identify opportunities for selling additional banking products. This role involves building SQL queries, maintaining dashboards, and improving processes through automation. The analyst will work closely with marketing data to support decision-making and enhance customer engagement strategies.

Responsibilities

• Perform ad hoc data requests for various teams needing data sets.
• Build SQL queries to gather information on customer prospects for additional banking products.
• Maintain and repair dashboards, diagnosing issues as they arise.
• Implement process improvements and automation for data reporting.
• Analyze data findings and report insights to stakeholders.

Requirements

• 3+ years of SQL experience querying databases.
• Experience working with marketing data.
• Strong understanding of database structures and ability to query from multiple data sources.
• Experience with dashboard maintenance and repairs.
• Intermediate proficiency in Excel.
• Experience with Power BI (preferred) or Tableau.

Nice-to-haves

• Experience with DB Visualizer for querying Salesforce Marketing Cloud (SFMC).
• Familiarity with Teradata.
• Experience in financial services.
• Knowledge of SAS EG.