Sbc Solutions - Sunnyvale, CA

posted about 2 months ago

Full-time
Sunnyvale, CA
Administrative and Support Services

About the position

The Marketing Data Analytics Engineer position is a critical role that combines web analytics, data science, and machine learning within the ecommerce and marketing domain. This position requires a seasoned professional with over 10 years of experience, particularly in developing data reporting solutions and strategies across various digital marketing platforms and social ecosystems. The ideal candidate will have a strong background in analyzing the launch of new products, services, or websites, and will possess in-depth knowledge of digital analytics data, measurement methodologies, and industry standards. In this role, the Marketing Data Analytics Engineer will be responsible for transforming complex data into actionable insights that can drive business decisions. The candidate must be an excellent communicator with a good design sense, capable of presenting results in a narrative format that is easily understood by both business and creative teams. Curiosity and a proactive approach to diving deep into data to uncover strategic implications are essential traits for success in this position. The role demands a self-starter who can manage projects from inception to completion with minimal supervision. Collaboration and coordination across teams are vital, as the candidate will need to deliver quality deliverables on time while balancing multiple projects and assignments efficiently. Attention to detail, organization, and patience are key attributes that will contribute to the candidate's effectiveness in this role.

Responsibilities

  • Develop data reporting solutions and strategies across digital marketing platforms and social ecosystems.
  • Analyze the launch of new products, services, or websites to derive insights.
  • Transform complex data into actionable insights for business decisions.
  • Communicate results effectively to business and creative teams through compelling narratives.
  • Collaborate with cross-functional teams to ensure timely delivery of quality deliverables.
  • Manage multiple projects and assignments with a focus on efficiency and organization.

Requirements

  • 10+ years of experience in web analytics and data science/machine learning in the ecommerce and marketing domain.
  • 5+ years of experience developing data reporting solutions and strategies across digital marketing platforms.
  • In-depth knowledge of digital analytics data, measurement methodologies, and industry standards.
  • Strong working knowledge of Adobe Analytics, Google Analytics, or other web measurement platforms (Adobe preferred).
  • Proficiency with Tableau or other data visualization tools.
  • Strong working knowledge of SQL; Snowflake experience preferred.
  • 5+ years of project management experience in the data science domain.

Nice-to-haves

  • Experience with machine learning and data engineering techniques.
  • Ability to weave results into a narrative for easy comprehension by diverse teams.
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