Edible Arrangements - Atlanta, GA
posted 2 months ago
As a Marketing Data Engineer at Edible, you will play a crucial role in implementing tracking and tagging solutions that support the creation of eCommerce and marketing channel data. Your primary responsibility will be to ensure data integrity through regular audits and maintain tagging and tracking across Edible's properties. This position requires a data-driven mindset, self-starting attitude, and a collaborative spirit, as you will work closely with various teams to solve data challenges and optimize digital user experiences. You will be tasked with providing solutions that enable marketing and eCommerce teams to enhance their strategies, focusing on key metrics such as conversion rate, return on ad spend (ROAS), customer acquisition cost (CAC), average order value (AOV), and purchase frequency. Your work will involve aggregating data from various sources, including Adobe Analytics, marketing channels, and custom data sets, into data warehouses for analysis. You will also collaborate with the Data Science and Engineering teams to optimize tracking systems and enhance the understanding of the customer journey. In this role, you will stay up-to-date on analytical best practices and industry standards, ensuring that the data tracking and reporting processes are robust and effective. Your contributions will directly impact the company's ability to make informed decisions and drive growth in the eCommerce space.