Marketing Data Specialist

Inova Payroll - Nashville, TN

Full-time - Mid Level

Nashville, TN

Professional, Scientific, and Technical Services

About the position

Inova is seeking a highly analytical and detail-oriented Marketing Data Specialist to oversee the administration of HubSpot CRM, ensuring data integrity and system performance. This role involves maintaining various sales and marketing technology solutions, producing reports, and driving data-informed decisions across sales and marketing. The ideal candidate will possess strong technical skills and a passion for data analysis, enabling them to enhance marketing and sales effectiveness and align efforts between the two departments.

Responsibilities

• Serve as the primary administrator for HubSpot (Marketing Hub and Sales Hub), managing user permissions, system configurations, integrations, workflows, and sales training.
• Develop and maintain HubSpot data hygiene and integrity, creating protocols for data entry, cleanup, and enrichment.
• Create, implement, and optimize HubSpot workflows and automations to streamline sales and marketing processes.
• Monitor and troubleshoot system performance and manage HubSpot updates and enhancements.
• Develop and maintain dashboards and reports in HubSpot, tracking key performance indicators (KPIs) across marketing and sales functions.
• Generate and analyze reports on lead generation, campaign performance, client journey metrics, and other critical data to support marketing and sales decision-making.
• Provide actionable insights to optimize marketing campaigns and drive lead nurturing and conversion.
• Create custom reports and be familiar with attribution methodologies.
• Collaborate with sales and marketing teams to define and track performance metrics aligned with business goals.
• Assist in building and maintaining an effective lead management process, working closely with sales teams to refine MQLs, SQLs, and handoff procedures.
• Act as a liaison between marketing and sales to ensure data consistency and accuracy across platforms.
• Regularly communicate insights and trends to stakeholders to help shape strategy and prioritize initiatives.
• Conduct routine audits to ensure data accuracy, completeness, and reliability.

Requirements

• 2+ years of experience in a data or analytics role, ideally within marketing operations or CRM administration (HubSpot experience required).
• Proficiency in HubSpot administration, with experience building dashboards, creating workflows, and managing integrations between other systems.
• Experienced user of Excel and other analytical tools.
• Strong analytical and problem-solving abilities with a data-driven mindset and an eye for detail.
• Excellent written and verbal communication skills, able to translate complex data insights into easily understandable recommendations.
• Experience working cross-functionally, particularly with sales and marketing teams, to align data needs and reporting practices.

Nice-to-haves

• SaaS industry experience is strongly preferred but not mandatory.
• Ability to learn different and new sales and marketing technologies such as ZoomInfo, QuotaMaker, etc.