Marketing Data Strategy Analyst

American Woodmark - Winchester, VA

Full-time - Entry Level

Remote - Winchester, VA

Furniture and Related Product Manufacturing

About the position

The Marketing Analytics Analyst will be tasked with the independent analysis and optimization of online and offline digital marketing (websites, email, social, etc.) for all assigned brands, along with ad-hoc requests. This position will be a key part of a growing analytics team that supports an increasingly sophisticated marketing program.

Responsibilities

• Generate assigned monthly digital performance analyses
• Assist in writing test plans and optimization recommendations to channel teams
• Work closely with the Manager, Digital Campaigns to generate reporting and analysis of trends and support for optimization efforts
• Gain an understanding of the Adobe tech stack to provide recommendations to enhance both tactical and strategic campaign and business outcomes
• Arm marketing teams with the tools, data, and reporting needed to make decisions
• Partner closely with marketing leads to provide the analytical support that will help drive growth in consumer and service professional acquisition
• Work with team members to develop A/B test plans, inform and interpret test results leading to optimizations and future testing plans
• Empower teams to make data-informed decisions by creating dashboards and reports that provide insightful observations
• Own and lead analyses using data and insights to influence and support marketing strategy
• Conduct ad hoc investigations into anomalies
• Act on feedback
• Build effective business relationships with coworkers, internal clients and vendors
• Adherence to the company's core values and CITE principals

Requirements

• Bachelor's degree in business/marketing, statistics, mathematics, economics, or other relevant graduate degree
• Must be authorized to work in the United States
• One to three years of related online marketing, web analytics, research experience
• Strong project management and prioritization skills
• Direct experience with online direct marketing or online media performance analysis is a plus
• Must have experience using marketing analytics technology
• Must be proficient with Microsoft Office Suite (Word, Excel, Access, PowerPoint)
• Google or Adobe Analytics Certifications are a plus
• Proven ability to take initiative, prioritize competing demands, meet short deadlines and deliver high quality work products
• Work to ensure that all data is presented clearly, simply, and intuitively
• Take initiative, think strategically, work well independently, and collaborate with teams
• Keep up to date on digital marketing trends

Nice-to-haves

• Experience with online direct marketing or online media performance analysis
• Google or Adobe Analytics Certifications

Benefits

• Competitive Compensation
• Remote Work
• Health Care Benefits
• Paid Holidays
• Paid Vacation Days
• Paid Sick Days
• 401(k) Match
• Tuition Assistance