Marketing Database Specialist
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About The Position
The Marketing Database Specialist will be the subject matter expert for marketing technology systems used for consumer marketing and loyalty and acts as the liaison between consumer marketing and IT (support, dev, product, etc.). This role manages the integrity of customer data across multiple internal data systems such as CDP and internal data lake, and ensures mar-tech components seamlessly integrate with external marketing platforms such as Oracle Responsys (ESP), Monetate, Movable Ink, Bazaarvoice, etc. The Specialist works with the Senior Marketing Manager, Database and Systems and the Segmentation Manager to build, deploy, and monitor segments across multiple marketing channels.
