Marketing Database Specialist

Holland & Knight Llp - Brandon, FL

Full-time - Mid Level

Brandon, FL

Professional, Scientific, and Technical Services

About the position

The Marketing Database Specialist at Holland & Knight LLP is responsible for entering and maintaining contact, engagement, and opportunity records in the firm's CRM system, InterAction. This role is crucial for ensuring data integrity and supporting marketing initiatives through effective data management and collaboration with various stakeholders.

Responsibilities

• Perform data entry for the firm's CRM database for contacts, companies, engagements, and opportunities.
• Work with Marketing and IT to develop and enhance data acquisition tools and data feeds.
• Collaborate with attorneys, paralegals, and staff to acquire legacy data and ongoing contacts.
• Update data records, generate reports, and monitor data changes daily.
• Conduct regular audits of the database to ensure data integrity.
• Coordinate firm and practice group mailings and event invitations.
• Research returned email and mail to update contact information.
• Merge duplicate contacts and standardize company names and address data.
• Complete required fields for engagement and opportunity records.
• Resolve and promote contacts, ensuring necessary data fields are populated.
• Run data integrity searches and produce reports.
• Research and process data change requests and follow up with users.
• Assist with other marketing projects as needed.

Requirements

• Bachelor's degree in a related discipline.
• 2+ years of professional experience.
• 1-3+ years of prior CRM experience preferred (InterAction 6.0 or higher).
• Excellent organizational skills.
• Ability to manage multiple priorities and tasks.
• Excellent written and verbal communication skills.
• Outstanding interpersonal skills.
• Proficiency in Microsoft Office 2016 or higher (Excel, Access, and Word).

Benefits

• Profit sharing
• Paid jury duty
• Paid parental leave
• Health savings account
• AD&D insurance
• Paid holidays
• Disability insurance
• Dental insurance
• 401(k)
• Flexible spending account
• Paid time off
• Vision insurance