Marketing Demand Generation Manager

$95,000 - $130,000/Yr

Terraclear - Issaquah, WA

Full-time - Mid Level

Remote - Issaquah, WA

Professional, Scientific, and Technical Services

About the position

The Marketing Demand Generation Manager at TerraClear is responsible for driving awareness, leads, engagement, and conversions for the company's rock-picking solutions. This role involves developing and executing digital marketing strategies, managing the website, and leading multi-channel campaigns to generate qualified leads and grow the customer base. The ideal candidate will thrive in a fast-paced startup environment and have a strong background in digital marketing and event management, preferably within the agriculture sector.

Responsibilities

• Plan, create, and execute multi-channel marketing campaigns including email marketing, social media, paid search, direct mail, print advertising, and content marketing.
• Oversee and optimize TerraClear's website to improve user experience, SEO, and lead generation efforts.
• Develop and execute lead nurturing strategies through targeted content and messaging for each stage of the sales funnel.
• Lead the planning, promotion, and execution of TerraClear's participation in industry events and trade shows.
• Monitor, analyze, and report on the effectiveness of marketing campaigns, including website KPIs, lead generation, lead conversion, and event ROI.
• Collaborate with cross-functional teams to align marketing activities with business goals and ensure consistent messaging.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5-8 years of experience in demand generation, digital marketing, or a related role.
• Proven experience managing websites, preferably with WordPress, and executing multi-channel digital marketing campaigns.
• Exceptional analytical skills and the ability to interpret data for informed marketing decisions.
• Strong knowledge of SEO, SEM, email marketing, text marketing, social media, and analytics tools (e.g., Google Analytics, HubSpot).
• Experience in trade show and event participation execution.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Excellent communication and collaboration skills.
• A good sense for design and the ability to write compelling copy.

Nice-to-haves

• Desired experience in the agricultural services industry.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid holidays
• Paid time off
• Stock options
• Vision insurance