Marketing/Digital Communications Specialist

Divine Mercy University - Sterling, VA

Full-time - Entry Level

Sterling, VA

Educational Services

About the position

The Marketing/Digital Communications Specialist plays a crucial role in supporting the social media development, digital marketing initiatives, and content creation for Divine Mercy University. This full-time position requires a creative and proactive individual who thrives in a collaborative team environment and aligns with the university's mission and values. The specialist will work closely with the Sr. Director of Marketing, Multimedia Manager, and Admissions/Marketing Assistant to enhance the university's online presence and engagement.

Responsibilities

• Develop and implement new strategies and campaigns for the organization's social media channels in coordination with the Sr. Director of Marketing.
• Create a weekly social media content calendar.
• Support the development and tracking of paid ad campaigns.
• Generate monthly social media analytics reports and research social media trends.
• Assist with graphic design and video content creation for social media.
• Edit videos for social media use.
• Design and promote a bi-monthly alumni newsletter and write quarterly newsletters.
• Develop infographics and fact sheets for educational content.
• Conduct interviews with current students and alumni to draft blog profiles and anecdotes for social media.
• Provide general communications writing and support as needed.

Requirements

• Bachelor's degree in any field; Communications, marketing, or journalism preferred.
• Minimum 3 years of related communications experience in communications, public affairs, marketing, or journalism.
• Superior writing and editing skills.
• Proactive and creative nature with strong attention to detail.
• Strong collaboration skills and ability to work effectively with various departments.
• Experience in crafting compelling stories and campaigns for social media.
• Proficiency in tracking social media analytics and trends.
• Proficiency with Adobe Photoshop, Illustrator, and Canva.
• Knowledge of and experience using CRMs/databases (Salesforce or Populi) is a plus.
• Bilingual in Spanish is a plus.
• Proficient in MS Word, Excel, PowerPoint, and data entry/management.

Nice-to-haves

• Experience working for nonprofit and/or advocacy organizations.
• Educational or professional training in design.