Marketing Digital Intelligence Senior Manager

Unisys - Blue Bell, PA

Full-time - Senior

Blue Bell, PA

Professional, Scientific, and Technical Services

About the position

The Marketing Digital Intelligence Senior Manager is responsible for developing and implementing digital analytics strategies to track and enhance marketing performance. This role leads the analytics team in generating insights from various digital channels and collaborates with cross-functional teams to optimize digital marketing efforts. The position requires strong leadership skills and a commitment to continuous learning and development within the team.

Responsibilities

• Develop and implement digital analytics strategies that enable proper tracking of marketing performance
• Lead the analytics team in analyzing data and generating insights from various digital channels, including social media, website traffic, email campaigns, and paid media
• Demonstrate the levers of success between marketing performance and lead/opportunity conversions
• Collaborate with cross-functional teams to provide actionable insights and recommendations for optimizing digital marketing efforts
• Provide real-time actionable insights for digital advertising campaigns, ensuring they meet performance metrics and budget requirements
• Oversee the creation and maintenance of dashboards and reports to track key performance indicators and campaign effectiveness
• Set KPI's for digital marketing and track performance to goal
• Stay abreast of industry trends and best practices in digital analytics and introduce new tools and techniques to enhance the team's capabilities
• Develop a modeling practice to pull actionable lead, intent, and performance data
• Provide leadership and mentorship to the analytics team, fostering a culture of continuous learning and development.

Requirements

• Undergraduate degree in business intelligence, digital analytics, business or related field required
• Minimum of 7 years of relevant experience
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights
• Proficiency in digital analytics tools and platforms, such as Google Analytics, Adobe Analytics, and social media insights
• Excellent communication skills with the ability to present findings to stakeholders at all levels
• Proven leadership experience with the ability to manage and develop a high-performing team
• Strong written communication skills
• Strong presentation skills
• Understanding of marketing automation and CRM tools such as Pardot and Salesforce.com
• Experience in social media and digital marketing

Benefits

• Unlimited paid time off
• 401(k) match
• Comprehensive healthcare
• HSA matching
• Ongoing learning opportunities