Marketing & Digital Marketing Manager

About the position

Orangetheory Fitness is a rapidly growing, trendsetting fitness franchise with over 1,100 studios in 49 US states and 22 countries worldwide, with an additional 500 studios in development. We are a science-backed, technology-driven fitness brand, and we are looking for an enthusiastic and results-driven Marketing & Digital Marketing Manager to manage our marketing strategies, community relations, and digital marketing efforts across our South Florida and Orlando regions. The Marketing & Digital Marketing Manager will be responsible for developing and executing integrated marketing campaigns, fostering community relations, and overseeing all digital marketing efforts. This role will focus on building the studio's local presence through digital channels, managing social media engagement, paid advertising campaigns, content creation, and event coordination while strengthening relationships with local businesses and partners. The ideal candidate will be a creative, data-driven marketer with a passion for fitness and a strong understanding of both traditional and digital marketing strategies.

Responsibilities

• Manage all digital marketing efforts, including paid social media campaigns (Facebook, Instagram), Google Ads, and other online platforms.
• Monitor and optimize ad performance to drive awareness, lead generation, and membership bookings across multiple studio locations.
• Analyze performance data, report key metrics, and refine strategies for increased engagement and conversions.
• Manage online reputation by overseeing Google and Yelp reviews, addressing concerns promptly, and enhancing the studio's digital presence.
• Oversee content creation for digital platforms, ensuring consistent branding, high engagement, and timely updates on social media channels.
• Develop and manage local community events, partnerships, and sponsorships to increase brand visibility and drive member acquisition.
• Build and nurture relationships with local businesses, advertisers, and event organizations to create on-site marketing events and promotional opportunities.
• Work with the studio leadership team to establish new business partnerships, coordinate member incentives, and ensure maximum studio exposure.
• Oversee the creation of marketing collateral for events, including branded materials, social media posts, and newsletters.
• Plan, execute, and track in-studio events, ensuring smooth execution and alignment with brand goals.
• Oversee and manage all studio social media accounts (Facebook, Instagram, etc.), ensuring consistent branding, engagement, and content quality.
• Coordinate the creation of engaging digital content (images, videos, copy) that aligns with marketing initiatives and studio goals.
• Develop and manage a social media calendar, ensuring regular posts (1+ post/day, 3+ stories/day) to promote events, special offers, and member achievements.
• Moderate content generated by customers, employees, and the general public, addressing any issues promptly and ensuring positive online interaction.
• Develop and execute digital and community-based marketing strategies that align with the business goals of increasing lead generation and retention.
• Manage and allocate marketing budgets effectively across digital and event campaigns to ensure a high ROI.
• Provide regular reports on the performance of all digital marketing campaigns, social media engagement, and local events.
• Analyze key metrics and trends, providing insights to leadership and adjusting strategies to improve campaign performance and results.
• Work closely with studio managers, head coaches, and leadership teams to schedule and promote monthly VIP classes, corporate accounts, and special events.
• Create and manage marketing guidelines, best practices, and training materials for leadership teams to ensure consistent marketing messaging and execution.
• Attend staff meetings, trainings, and marketing planning sessions as required.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
• Proven experience in digital marketing, social media management, content creation, and event coordination.
• Strong understanding of digital marketing platforms (Meta Business Suite, Google Ads, Google Analytics, etc.) and social media analytics.
• Experience managing advertising budgets and optimizing campaigns for maximum ROI.
• Excellent communication, relationship-building, and organizational skills.
• Ability to manage multiple projects, meet deadlines, and work independently.
• Passion for fitness, health, and community engagement.
• Knowledge of local businesses and the South Florida & Orlando regions is a plus.

Benefits

• 401(k)
• Dental insurance
• Employee discounts
• Health insurance
• Paid time off