Marketing - Digital Marketing Specialist

$48,000 - $53,000/Yr

Unclassified - Chesapeake, VA

Full-time - Entry Level

Chesapeake, VA

About the position

Berkshire Hathaway HomeServices RW Towne Realty is a dynamic real estate firm specializing in new home communities, resale homes, luxury collection properties, property management, global relocation and more. Our commitment to leveraging digital and social channels ensures that our properties receive maximum exposure and engage with our audience effectively. As a Social Media and Digital Marketing Specialist, you'll be at the forefront of our online presence. Collaborating closely with the marketing team, you'll drive engagement, manage social media channels, and create compelling content to showcase our properties. This position requires both the ability to carry out tasks as assigned and seek out opportunities to assist in self-directed functions within our companies. If you are passionate about real estate, digital marketing, and social media, we invite you to join our team! Apply now and help us continue to create a vibrant online presence for local real estate.

Responsibilities

• Develop and execute relevant and innovative social media campaigns as directed.
• Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging, and audience identification.
• Collaborate with sales and marketing teams to develop social media campaigns.
• Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns.
• Schedule and manage postings across company social channels.
• Monitor SEO and customer engagement and suggest content optimization.
• Collaborate with sales, web design, web development, digital marketing, customer relations and product development teams.
• Create editorial calendars and syndication schedules.
• Work with copywriters and designers to ensure content is informative and appealing.
• Utilize AI tools to optimize timing, verbiage and imagery for posts.
• Create captivating content (videos, infographics, posts) to highlight our properties.
• Plan, create, publish and share new content that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand.
• Optimize digital advertising efforts to position our brand effectively.
• Collaborate with the Marketing Directors on overall digital strategy.
• Handle reputation management responses promptly and professionally.
• Monitor engagement, respond to comments, and foster community interaction.
• Work closely with the Marketing Director & Company Leadership to address any negative feedback.
• Utilize tools like Canva and Adobe Creative Suite to design eye-catching visuals.
• Infuse social media channels with engaging videos and graphics.
• Utilize internal proprietary marketing platform(s) for curated content.
• Attend functions, community events, and industry gatherings.
• Be the life of the social space, representing our brand with enthusiasm.
• Bolster your network by interacting with industry professionals and influencers via social media.

Requirements

• Education in Marketing, Communications, or a related field.
• Proven experience in social media and digital marketing.
• Proficiency in Canva and Adobe Creative Suite.
• Technical Savvy for all social media equipment.
• Basic photography and videography skills.
• Creative writing skills.
• Vibrant personality and excellent interpersonal skills.
• Willingness to actively engage with the community.
• Independent problem-solver.
• Knowledge of AI based tools for efficiency.

Nice-to-haves

• Marketing: 2 years (Preferred)

Benefits

• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health savings account
• Life insurance
• Vision insurance