Marketing Digital Program Manager

Marvin Lumber And Cedar - Toledo, OH

Full-time - Mid Level

Toledo, OH

11-50 employees

Wood Product Manufacturing

About the position

As a Marketing Digital Program Manager, you will own and manage Infinity from Marvin's digital experience, collaborating with leadership to define the overall strategic direction. This role combines strategic ownership with day-to-day tactical execution, requiring strong relationship-building skills with partners and internal teams.

Responsibilities

• Collaborate with marketing leadership and team to develop a short and long term digital strategy.
• Implement strategies to improve the Infinity lead generation program; strive to increase conversion rates.
• Track and nurture customers through the purchase cycle to drive increased sales appointments for dealer partners.
• Build and implement all SEO/SEM, paid social media, search, display advertising, and email campaigns vital to support marketing strategies.
• Build effective relationships with vendors and regularly seek their input into day-to-day operations.
• Strategize and develop new content, wireframes, and SEO for all new webpages, blogs, project spotlights, and videos.
• Manage marketing email communications to partners and potential leads (newsletters, email journeys, sales communications).
• Contribute and collaborate on UX strategy with internal partners.
• Maintain, update, and optimize the website to promote Infinity brand and products in collaboration with dealer partners; ensure website content aligns with Infinity brand values and standards.
• Critically analyze and leverage performance data to measure and optimize campaign and channel performance; share trends, insights, and recommendations to leadership.
• Stay updated with the latest digital marketing tools, trends, and standard methodologies.
• Drive and help complete the creation of engaging content for search, social media, and advertising programs to boost brand visibility and interaction.
• Collaborate with Infinity Marketing team and leadership to identify objectives and projects for content, messaging, and outreach.
• Build effective relationships and collaborate with internal team, dealer partners, and outside vendors.
• Meet planned project budgets and deadlines.
• Contribute to marketing projects as needed to support business objectives.

Requirements

• Bachelor's degree in marketing or related field required.
• At least 5+ years of proven experience and demonstrated success in digital lead generation, SEO/SEM, paid social marketing, and website optimization.
• Experience using Salesforce or other CRM software.
• Proficiency in using digital marketing tools and platforms.
• Experience working with content management systems.
• Experience engaging with UX function.
• Excellent analytical skills and the ability to interpret data to drive decision-making.
• Skilled problem solver with a strategic approach; demonstrates strong project management abilities to tackle complex projects.
• Continuous improvement mentality, with a willingness to test and learn.

Benefits

• Health insurance
• Paid holidays
• Paid parental leave
• 401(k) retirement savings match
• $300 annual wellbeing account
• Better Living Day (a paid day off)
• Annual profit sharing
• Coordinated volunteer opportunities
• Brighter Days Fund (financial support for personal hardship)