Marketing Director - Atlanta, GANew

Asset Living - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

Real Estate

About the position

The Marketing Director at Asset Living is responsible for developing, executing, and improving marketing strategies to enhance property performance and support regional leadership and community site teams. This role involves analyzing marketing metrics, overseeing marketing budgets, managing social media presence, and ensuring brand consistency across all marketing materials. The position requires collaboration with various stakeholders and the ability to adapt to changing needs within the organization.

Responsibilities

• Review marketing metrics quarterly with Regional Leadership and provide suggestions to maximize marketing spend and improve lead-to-lease ratios.
• Develop and implement comprehensive marketing plans.
• Provide additional marketing support and analytics as needed.
• Work with the training team to develop marketing-based training programs.
• Oversee community's monthly ILS/Digital audits and assist with corrections as needed.
• Assist in the development of community marketing budgets and ensure operations stay within budget.
• Direct oversight of third-party marketing vendors.
• Complete marketing help desk tickets.
• Collaborate with vendors and third-party training providers for employee training programs.
• Manage social media presence across various platforms.
• Oversee the Social Media Ambassador program and create monthly social media calendars for onsite team members.
• Ensure brand consistency in all marketing materials.
• Complete all required marketing-related tasks during the acquisition and disposition of communities.
• Perform other related duties as assigned.

Requirements

• Minimum of 2 years experience in a marketing role.
• Knowledgeable in all aspects of onsite property management, from leasing to service to management.
• Strong verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Ability to handle pressure due to complexity and time sensitivity.
• Highly motivated and able to work independently.
• Advanced knowledge of Microsoft Office and Yardi software proficiency.

Nice-to-haves

• Experience with SEO and SEM strategies.
• Familiarity with digital marketing tools and analytics.
• Previous experience in property management marketing.

Benefits

• Opportunities for professional development and growth.
• Collaborative work environment with a focus on team success.
• Recognition as one of the nation's Best and Brightest Places to Work.