Marketing Director - B2B

Advocate Aurora Health - Milwaukee, WI

Full-time - Senior

Milwaukee, WI

Hospitals

About the position

The Marketing Director at Advocate Aurora Health is responsible for leading the B2B marketing strategy across various products and service lines. This role emphasizes a consumer-first approach to enhance customer acquisition, activation, and loyalty, supporting the organization's growth objectives. The director will provide leadership in brand management, cross-channel marketing efforts, and project management, ensuring effective communication and collaboration across teams to achieve marketing goals.

Responsibilities

• Lead the development of Advocate Aurora Health's integrated marketing strategy with a focus on B2B marketing.
• Support brand leadership in the implementation and management of brand campaigns and marketing efforts.
• Provide dynamic leadership to positively impact business initiatives and ensure cross-functional collaboration.
• Connect with service lines and PSAs to target audiences with appropriate messaging through the right channels.
• Provide project management support to ensure consistency and identify brand-related opportunities.
• Leverage data and insights for strategic marketing decision-making and optimization.
• Sponsor the development and testing of innovative value propositions and programs to build brand awareness.
• Establish goals, objectives, and performance metrics for marketing investments based on business objectives.
• Continuously improve the effectiveness and ROI of marketing investments.
• Perform human resources responsibilities including interviewing, promotions, and performance evaluations.
• Develop and recommend operating and capital budgets, controlling expenditures within approved objectives.
• Ensure compliance with the organization's Code of Ethical Conduct and relevant policies.
• Participate in cross-functional teams to further brand and marketing strategies.
• Monitor project timelines and expenditures to ensure adherence to deadlines and budgets.
• Coordinate with team members and external vendors to direct projects on behalf of the brand team.
• Maintain knowledge about industry and marketing trends and monitor competitors' marketing activities.

Requirements

• Bachelor's Degree in Marketing, Communications, or a related field.
• Typically requires 10+ years of experience in branding, advertising, or communications.
• Experience in an agency or retail setting is preferred.
• Strong strategic, leadership, and project management skills.
• Ability to manage multiple time-sensitive projects effectively.
• Persuasive and sales-driven mindset with a creative perspective.
• Experience with creative development best practices and production processes.
• Strong interpersonal, communication, and organizational skills.
• Skilled in using presentation, database, spreadsheet, and word processing software.
• Critical thinking and problem-solving skills.

Nice-to-haves

• Health care experience is not required but preferred.

Benefits

• Competitive salary range of $127K - $161K per year.
• Full-time employment with potential for career growth and development.