Marketing Director (Business-to-Consumer)

$142,115 - $150,141/Yr

Stockd Group - Hialeah, FL

Full-time - Mid Level

Remote - Hialeah, FL

About the position

The Marketing Director (Business-to-Consumer) at Stockd Group is responsible for leading strategic marketing efforts to enhance enrollment and partnerships in a higher education setting. This role focuses on driving brand recognition and maximizing ROI through various marketing channels while fostering a collaborative team culture. The position offers a hybrid work model, allowing for a mix of onsite and remote work, and emphasizes professional development opportunities.

Responsibilities

• Develop and execute competitive strategies to drive enrollment and enhance brand recognition.
• Maximize ROI through digital and referral channels.
• Oversee marketing programs using project management best practices for timely and cost-effective execution.
• Optimize campaigns based on key metrics such as conversion rates and cost-per-inquiry.
• Ensure compliance of all marketing communications with regulatory standards.
• Manage reporting systems to provide actionable insights and track marketing performance.
• Drive quality inquiry generation to meet enrollment targets while maintaining budget efficiency.
• Foster a collaborative, results-driven team culture and mentor team members.

Requirements

• Bachelor's degree required; Master's in marketing, business, or related field preferred.
• 4+ years of progressive marketing leadership experience, preferably in higher education.
• Direct people management experience including hiring, mentoring, and performance management.
• Experience managing relationships with vendors and outside agencies.
• Proficient in data analysis and reporting.
• Strong project management skills.

Nice-to-haves

• Experience in B2C marketing for at least 3 years.
• Experience in direct marketing for at least 2 years.
• Ability to commute to Hialeah, FL.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Tuition reimbursement
• Paid time off
• Employee discount
• Professional development assistance