Baxter International - Deerfield, IL
posted 2 months ago
Vantive is a new company emerging from Baxter's legacy, focusing on providing best-in-class care in the kidney care segment. As part of this transition, the Marketing Director for Chronic Therapies - Kidney Care will play a pivotal role in establishing and directing the marketing strategy for our Chronic products and services. This position is crucial as Vantive aims to build on its nearly 70-year legacy in acute therapies and dialysis, with a commitment to improving patients' lives worldwide. The Marketing Director will join a high-performing team responsible for managing a portfolio that delivers over $1 billion in business. In this role, the Marketing Director will partner with various internal teams, including ISC, Finance, Clinical, Market Access, Regulatory, and Global Marketing, to ensure the successful day-to-day operations of the business. The responsibilities include owning US product launch plans, developing go-to-market strategies, and serving as the primary contact for all Automated PD cycler platforms. The director will assess market needs, develop marketing strategies and materials, and support market initiatives to ensure successful commercial launches. Additionally, the Marketing Director will be responsible for financial forecasting, product allocation, and identifying budget requirements to ensure proper execution. They will lead market research and analyses of market trends to inform the go-to-market strategy, develop marketing collateral and training materials, and manage all facets of ongoing product operationalization, including inventory management and regulatory compliance. The role also involves creating strategies and promotional materials for healthcare professionals and patients, building business models for forecasting, and interfacing with global corporate executives. The ideal candidate will demonstrate high-caliber project management skills, drive progress towards launch dates, and develop marketing plans for Emerging Therapies products and services. They will act as a thought leader, reviewing and executing commercial opportunities that align with the business's growth objectives. This position requires a strategic thinker with strong planning skills, excellent communication abilities, an entrepreneurial mindset, and a customer-focused approach. Overall, the Marketing Director will be instrumental in driving Vantive's mission to revolutionize kidney care and support the company's growth in the healthcare market.