Marketing Director, Chronic Therapies - Kidney Care

$184,000 - $253,000/Yr

Baxter International - Deerfield, IL

Full-time - Senior

Deerfield, IL

Miscellaneous Manufacturing

About the position

The Marketing Director, Chronic Therapies - Kidney Care will establish and direct the marketing strategy for Vantive's Chronic products and services, leading a high-performing team responsible for a portfolio generating over $1B in business. This role involves collaboration with various internal teams to ensure successful product launches and ongoing operations, while also focusing on market research, financial forecasting, and the development of marketing materials.

Responsibilities

• Partner with ISC, Finance, Clinical, Market Access, Regulatory and Global Marketing teams to ensure successful day to day operations of business
• Own US product launch plans including go-to-market strategies
• Serve as the US organizational contact for all Automated PD cycler platforms, assessing market needs / barriers, developing marketing strategy and materials, supporting market initiatives, and ensuring successful commercial launches
• Deliver financial forecasting, product allocation and identify budget requirements to ensure proper execution
• Lead/support market research and analyses of market trends to inform go-to-market strategy
• Lead the development of marketing collateral and training materials to assist with launch, growth, and product maintenance phases
• Manage all facets of the on-going operationalization of the product, including inventory management, profitability, quality issues, and regulatory compliance
• Create strategy, training, and promotional pieces related to the portfolio for healthcare professionals and patients
• Build fundamental business models that will be used for business forecasting and alignment with capacity planning and long-range plans, partnering with critical stakeholders
• Interface with global corporate executives such as the Global and Regional management team
• Demonstrate high caliber project management skills - Supporting the launch of a major advancement and driving high visibility projects through multiple stage gates - early high focus on market research
• Relentlessly drive progress towards Launch dates, bringing together multiple workstreams to a single launch point
• Develop marketing plans, training, and promotional pieces for Emerging Therapies products and Services - including value propositions and claims that optimizes the product portfolio offering to improve profitability & sustainability
• Develop foundational tools and materials to support consistent, aligned, and on-brand promotion, marketing plans, training, and promotional pieces
• Serve as business and marketing resource for leadership, sales, finance and other stakeholders
• Understand strategic vision across multiple business to knit together therapy growth objectives
• Provide cross stakeholder marketing support to drive business growth in the US by delivering specific goal-oriented launch stage gates to successful completion
• Developing consistent messaging and reporting metrics around these initiatives
• Collaborating with sales, clinical education, finance, supply chain, marketing and other stakeholders
• Partnering closely with global Marketing and Medical teams
• Act as thought leader to review, examine and execute all commercial and therapy opportunities that are accretive to the business and within the business bandwidth to deliver results

Requirements

• BS/BA degree required
• 10+ years Marketing experience required - including successful launch experiences
• 3+ years demonstrated marketing experience within the healthcare, pharmaceutical, medication device, and/or life science industries preferred
• Strong communication, collaboration, presentation, and organizational skills
• Ability to analyze and find creative, innovative solutions to business challenges
• Digital literacy including Microsoft Office Suite and SalesForce.com

Benefits

• Equitable pay practices
• Transparent pay philosophy
• Potential for higher compensation based on market data and individual factors