Baxter International - Deerfield, IL
posted 2 months ago
The Marketing Director, Chronic Therapies - Kidney Care at Baxter will play a pivotal role in establishing and directing the marketing strategy for the Chronic products and services within the newly formed company, Vantive. This position is crucial as Vantive aims to build on Baxter's nearly 70-year legacy in acute therapies and dialysis, focusing on delivering best-in-class care to patients. The Marketing Director will lead a high-performing team responsible for managing a portfolio that generates over $1 billion in business, ensuring that the marketing strategies align with the company's vision and operational goals. In this role, the Marketing Director will partner with various internal teams, including ISC, Finance, Clinical, Market Access, Regulatory, and Global Marketing, to ensure the successful day-to-day operations of the business. The individual will own the US product launch plans, including the development of go-to-market strategies, and will serve as the primary contact for all Automated PD cycler platforms. This includes assessing market needs, developing marketing strategies and materials, and supporting market initiatives to ensure successful commercial launches. The Marketing Director will also be responsible for delivering financial forecasting, product allocation, and identifying budget requirements to ensure proper execution of marketing plans. Leading market research and analysis of market trends will be essential to inform the go-to-market strategy. The individual will develop marketing collateral and training materials to assist with product launches, growth, and maintenance phases, while managing all operational facets of the product, including inventory management, profitability, quality issues, and regulatory compliance. Additionally, the Marketing Director will create strategies, training, and promotional materials for healthcare professionals and patients, build business models for forecasting, and interface with global corporate executives. High-caliber project management skills are necessary to support the launch of major advancements and drive high-visibility projects through multiple stage gates. The role requires relentless progress towards launch dates, integrating multiple workstreams into a cohesive launch strategy. The Marketing Director will also develop marketing plans and promotional materials for Emerging Therapies products and services, ensuring that value propositions and claims optimize the product portfolio for improved profitability and sustainability. The individual will serve as a business and marketing resource for leadership, sales, finance, and other stakeholders, understanding the strategic vision across multiple businesses to align therapy growth objectives. Cross-stakeholder marketing support will be critical to drive business growth in the US, delivering goal-oriented launch stage gates and developing consistent messaging and reporting metrics around initiatives.