Marketing Director - Industrial B2B

The Nielsen Company - Waukegan, IL

Full-time - Mid Level

Remote - Waukegan, IL

Real Estate

About the position

The Marketing Director for Industrial B2B at Nielsen-Massey Vanillas will lead the strategic direction for the Industrial B2B Channel, focusing on growth, brand awareness, and product portfolio expansion. This role requires a strategic doer with a proven track record in the B2B industry, capable of delivering results in a fast-paced environment. The position involves collaboration with a motivated cross-functional team and offers an exciting opportunity to make a significant impact.

Responsibilities

• Develop & execute the strategy for the Industrial B2B Channel, defining customer categories, targets, and product lines to achieve financial objectives.
• Direct the sales team on customer target expectations and business development KPIs.
• Leverage data tools to turn insights into actionable solution narratives for brand content.
• Develop buyer personas and journey mapping to inform campaign execution.
• Lead the development, execution, and optimization of integrated marketing campaigns with agency and cross-functional partners.
• Develop and present strategic category and customer solution narratives to key customers.
• Attend customer meetings to gain insights for optimizing business solutions.
• Lead cross-functional teams in developing new products and mapping the portfolio of solutions.
• Develop data-centric business cases for new product development.
• Lead the direction and execution of content that showcases solution narratives.
• Manage the Industrial B2B channel marketing budget for effective spending.

Requirements

• 5+ years of progressive marketing & customer-facing experience in the B2B Ingredient Industry.
• 3+ years in a leadership role.
• Experience developing and executing channel strategies, marketing campaigns, and new product development.
• Demonstrated ability to collaborate and influence cross-functionally in a global business environment.
• Strong analytical and strategic thinking skills.
• Excellent storytelling, communication, and presentation skills.
• Familiarity with extracting insights from databases such as Nielsen or IRI.
• Experience managing marketing budgets and developing P&Ls.
• Highly motivated and energetic, able to work in a fast-paced environment.
• Preference for managing in a collaborative, action-oriented culture.
• MBA or equivalent experience preferred.

Nice-to-haves

• Experience in developing and executing consumer research (upstream & downstream).
• Global experience.
• Experience in a family or privately held business.

Benefits

• 401k Plan and up to 4% company matching
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Health Reimbursement Arrangement or Health Savings Account
• Flexible Spending Accounts (FSA) - Health, Dependent Care, and Commuter
• Paid Holidays
• Paid Time Off (PTO)
• Tuition Reimbursement
• Paid Parental Leave
• Bereavement
• Short Term Disability
• Weekly paychecks
• Rewards & Recognition Programs
• Employee Referral Program
• Employee Assistance Programs (EAP)
• Annual Bonus Program