Legends - Indianapolis, IN
posted 4 months ago
Legends is seeking a Marketing Director for its Global Merchandise division, based in Indianapolis. This role is pivotal in driving the RFP business development process and establishing strategic, integrated systems that can scale across all accounts. The Marketing Director will serve as a thought leader for the LGM IMT team and its clients, focusing on retail brand marketing, project management, external communications, and marketing campaigns. The position requires the development of strategic marketing and communication materials that effectively showcase the capabilities of the LGM division, ensuring that key clients and partnerships receive pertinent information in a compelling manner. The Marketing Director will own the consumer journey and brand narrative, managing client relationships and the client briefing process for seasonal product storytelling across various channels, including digital platforms, e-commerce, brick-and-mortar stores, and special events. This role involves compiling annual marketing plans, analyzing their effectiveness, and making data-driven recommendations for future merchandising activities. Collaboration with the IMT team, program leads, and merchandise teams is essential to identify key apparel items and collections that enhance the omni-channel and digital e-commerce ecosystem. In partnership with the e-commerce team, the Marketing Director will define the on-site product assortment, guiding retail brand photography, copy direction, and site business plans to drive revenue. Strong communication skills are crucial, as the role requires effective and persuasive verbal and written presentations. The Marketing Director will also monitor competitive programs and analyze consumer marketplace trends, ensuring a deep understanding of current trends within the client's customer base. Additionally, the role requires effective management of merchandising budgets to deliver on plans while staying within budget constraints. A collaborative spirit and a commitment to contributing to the overall success of Legends Global Merchandising are essential.