Marketing Director, Randstad Talent Platform

$114,000 - $180,100/Yr

Randstad - Albany, NY

Full-time - Senior

Remote - Albany, NY

Administrative and Support Services

About the position

The Marketing Director for the Randstad Talent Platform is responsible for developing and executing marketing strategies aimed at driving user acquisition, engagement, and retention for the digital talent platform. This role emphasizes e-commerce principles to enhance visibility and promote the platform's unique value proposition among clients and talent. The ideal candidate is a data-driven, creative marketer with a strong background in digital marketing and audience engagement, thriving in a fast-paced, tech-driven environment.

Responsibilities

• Design and implement a comprehensive marketing strategy to drive awareness, engagement, and user adoption of the Randstad Talent Platform.
• Develop integrated campaigns that showcase the platform's benefits to both talent and clients, applying e-commerce best practices to optimize reach and engagement.
• Create targeted acquisition campaigns that drive new user sign-ups, leveraging digital channels, social media, paid search, email marketing, and content marketing.
• Collaborate with the sales and customer success teams to design lifecycle marketing strategies that enhance user engagement, retention, and conversion.
• Apply e-commerce techniques to optimize the marketing funnel, including user journey mapping, conversion rate optimization, and personalized content.
• Use A/B testing, data analytics, and customer insights to refine campaign messaging, landing pages, and calls to action, maximizing platform adoption and revenue generation.
• Partner with product teams to align marketing efforts with platform features, updates, and user experience enhancements, ensuring cohesive messaging and positioning.
• Work closely with the digital marketing, content, and field marketing teams to deliver consistent, impactful campaigns that highlight the platform's value across touchpoints.
• Define and track KPIs to assess the effectiveness of marketing efforts, adjusting strategies based on data insights to meet or exceed targets for user acquisition, engagement, and retention.
• Analyze user behavior and campaign performance, using insights to continuously improve targeting, messaging, and tactics.
• Conduct ongoing competitive research and market analysis to position the Randstad Talent Platform as a leader in the talent marketplace.
• Identify emerging trends and opportunities in digital talent platforms and e-commerce to refine messaging and stay ahead of competitors.
• Lead and mentor a team of marketing professionals, fostering a culture of innovation, collaboration, and performance.
• Guide the team in executing high-impact campaigns, ensuring alignment with the overall strategy and business objectives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• 8+ years of experience in digital marketing, with a strong background in e-commerce, B2B marketing, and/or digital platform marketing.
• Proven track record of developing and executing marketing strategies that drive user acquisition, engagement, and revenue growth.
• Experience with e-commerce best practices, including conversion rate optimization, digital user journeys, and data-driven campaign management.
• Strong analytical skills and proficiency in marketing analytics tools to measure performance, gather insights, and inform strategic decisions.
• Excellent communication and leadership skills, with experience managing cross-functional teams and collaborating with multiple departments.
• A proactive, results-oriented approach with the ability to thrive in a fast-paced, high-growth environment.

Benefits

• Competitive pay and bonus structures
• 401(k) plan
• Stock purchase plan
• Employee referral reward program
• Comprehensive medical, dental, vision, disability and life insurance
• Award-winning wellness program
• Employee assistance program
• Generous time off policy (including at least 18 paid days off in your first full year, 1 paid volunteer day, and 9 paid holidays)
• Paid parental leave
• Paid caregiver leave
• Health and dependent care flexible spending account
• Metlife home and auto insurance offerings
• Metlife legal plan offering
• Discounts on cell phone plans and car purchases