About the position
The Marketing Director for Simms Fishing will lead the global marketing strategy within the Outdoor Performance Marketing platform. This role focuses on establishing brand positioning, enhancing brand value, and driving revenue growth through innovative marketing strategies and collaboration with various teams. The Marketing Director will be responsible for creating a results-oriented brand infrastructure and executing plans to achieve market dominance.
Responsibilities
- Establish brand positioning and strategies to enhance brand value and equity.
- Lead the implementation of marketing strategies in collaboration with department and platform leaders.
- Develop a productive brand infrastructure by inspiring the marketing team.
- Partner with leadership to support brand strategies and identify new customer opportunities.
- Conduct detailed marketing/brand analysis to identify potential problems and recommend solutions.
- Execute plans to deliver brand objectives across all channels and markets.
- Collaborate with industry marketing service providers to establish brand superiority.
- Communicate product innovation effectively through various media channels.
- Lead and develop brand ambassador marketing strategy and relationships.
- Develop PR & Communication plans to influence consumers and retail customers.
- Manage all external public relations activities.
- Create metrics for measuring success of brand programs and instill a high-performing team culture.
- Maintain positive communication with senior leaders outside the Business Unit.
Requirements
- Bachelor's degree.
- 10+ years' experience in marketing.
- Self-starter able to operate in an entrepreneurial environment.
- Strong consultative marketing and problem-solving skills.
- Outstanding collaboration and team skills.
- Excellent communication, negotiation, organizational and analytical skills.
- Ability to develop and deliver presentations to all levels in the organization.
- Strong interpersonal and communication skills.
Benefits
- Medical and dental insurance
- Vision insurance
- Disability insurance
- Life insurance
- 401K
- Paid Time Off (PTO)
- Tuition reimbursement
- Gear discounts
