Marketing Director | UHNWI Produce Farm

$100,000 - $150,000/Yr

Unclassified - Louisville, KY

Full-time - Mid Level

Louisville, KY

About the position

The Marketing Director at UHNWI 120 Acre Produce Farm will play a pivotal role in shaping the marketing strategies that promote the farm's products and core values. This position requires a creative and strategic thinker who possesses a deep understanding of digital marketing, consumer engagement, and brand development. The successful candidate will collaborate closely with the farm management team to effectively communicate the company's mission of sustainability and quality, ensuring that these values resonate with the target audience. In this role, the Marketing Director will be responsible for developing and implementing innovative marketing plans aimed at increasing brand visibility and driving sales of the farm's produce. This includes overseeing various digital marketing initiatives such as social media management, email marketing campaigns, and the creation of engaging website content. The director will also be tasked with creating compelling marketing materials that not only highlight the farm's products but also showcase its sustainable farming practices and community involvement. Additionally, the Marketing Director will analyze market trends, consumer behavior, and campaign performance to make data-informed decisions that enhance marketing effectiveness. Building and maintaining relationships with local businesses, restaurants, and community organizations will be crucial for promoting the farm's produce and expanding its reach. Collaboration with the farm team will ensure that all marketing messages align with the farm's sustainability goals, reinforcing the commitment to responsible agriculture and local food systems.

Responsibilities

• Develop and implement innovative marketing plans to increase brand visibility and drive sales of produce.
• Oversee digital marketing initiatives, including social media management, email marketing campaigns, and website content.
• Create compelling marketing materials that highlight products, farming practices, and community involvement.
• Analyze market trends, consumer behavior, and campaign performance to drive data-informed decisions.
• Build and maintain relationships with local businesses, restaurants, and community organizations to promote produce.
• Collaborate with the farm team to ensure alignment of marketing messages with sustainability goals.

Requirements

• Bachelor's degree in Marketing, Business Administration, Agriculture, or a related field.
• 5+ years of experience in marketing, preferably within the food or agriculture industry.
• Proven track record of developing successful marketing campaigns.
• Strong understanding of digital marketing tools and analytics.
• Excellent communication, presentation, and leadership skills.
• Passion for sustainable agriculture and local food systems.

Benefits

• Competitive salary and comprehensive benefits package: $100,000-150,000
• Opportunity to make a meaningful impact in the agricultural community.
• Supportive and dynamic work environment.
• Access to fresh, organic produce and farm events.