Marketing Director, US

$160,000 - $180,000/Yr

Croud - New York, NY

Full-time - Senior

New York, NY

About the position

Croud is a global, full-service digital marketing agency that has established itself as a leader in the industry, recently recognized as a Sunday Times Best Place to Work for the second consecutive year and awarded Performance Marketing Employer of the Year by PMW. We are currently seeking a dynamic and visionary Marketing Director to spearhead the development and execution of our marketing strategy in the US. This role is pivotal for shaping the company's reputation, enhancing brand visibility, and ensuring consistent messaging across all channels. The ideal candidate will possess a strategic mindset, a deep understanding of global digital marketing trends, and exceptional communication skills, all while demonstrating a proven ability to enhance brand reputation and market presence. As the US Marketing Director, you will work closely with the Chief Marketing & Integration Officer to craft and execute strategies that align with our business goals. You will oversee a diverse range of marketing activities, including thought leadership, awards, events, case studies, PR, digital marketing, website & SEO, social media, and crisis management. This position is not just about managing marketing efforts; it is about leading a team, inspiring innovation, and driving impactful marketing initiatives that contribute to the ongoing evolution of Croud's brand. Croud operates as a unique scaled network of intelligent, creative specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, clients, and communities. Our culture is strategically driven, collaborative, and focused on continuous learning and mutual support. We are energized by future thinking and committed to making a positive impact on our people, the planet, and our global communities. This role is an integral part of the global marketing leadership team, providing an opportunity to shape the future of Croud's marketing strategy as we undergo a comprehensive brand review to refine our market positioning.

Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with the company's goals and objectives.
• Identify key marketing opportunities and challenges within the US market integrated with the global strategy.
• Lead brand awareness and reputation management initiatives, ensuring consistent messaging and positioning.
• Oversee thought leadership efforts for Croud's new brand proposition, currently under development.
• Manage the execution of marketing plans across multiple channels, ensuring high-quality and timely delivery of all marketing materials.
• Collaborate with various departments to ensure consistency and alignment in messaging.
• Lead, inspire, and motivate the marketing team to achieve high performance.
• Foster a collaborative, innovative, and high-performing team culture.
• Provide guidance, mentorship, and professional development opportunities to team members.
• Develop and manage external communication channels, including media relations and digital platforms.
• Optimize the use of various channels to maximize reach, engagement, and brand visibility.
• Stay updated on emerging communication platforms and technologies to ensure the company remains at the forefront of industry trends.
• Develop and implement metrics to measure the effectiveness of marketing strategies.
• Prepare regular reports on marketing activities, assessing their impact on business objectives.
• Gather feedback from stakeholders to continuously refine and improve marketing efforts.
• Align marketing strategies with business objectives to support and drive growth.
• Work with internal client teams to develop business-changing case studies we can market to prospective clients and add to our Website.
• Identify opportunities to leverage marketing initiatives for business development.
• Collaborate closely with the Lead Generation team to support their sales efforts through targeted marketing campaigns.
• Oversee the creation and distribution of press releases, media kits, and other external communications.
• Build and maintain strong relationships with key media outlets, industry influencers, and stakeholders.
• Manage crisis communication efforts, ensuring timely and accurate dissemination of information.

Requirements

• Strong background in marketing within an agency environment.
• Proven track record of leading and managing marketing efforts.
• Deep understanding of the US market, target audience, and competitive landscape.
• Engagement with social media trends and innovations.
• Ability to inspire, motivate, and develop teams.
• Strong collaborative relationships with cross-functional teams and clients.
• Skilled communicator, adept at engaging with diverse audiences.
• Keen eye for detail and commitment to excellence.
• Experience in providing constructive feedback to set high standards.
• Ability to blend strategic thinking with hands-on execution.
• Experience managing budgets and making informed, commercially-smart decisions.

Nice-to-haves

• Experience with crisis communication management.
• Familiarity with emerging communication platforms and technologies.
• Passion for driving change and adapting to evolving trends in social media and the agency world.

Benefits

• Sales commission
• Annual performance based bonus
• 20 days vacation a year + 12 public holidays
• Fully paid medical, dental and vision coverage
• Dependent contribution to Medical, dental and vision coverage
• Employer paid life insurance coverage
• Enhanced parental leave
• 401k matching plan
• Wellness/Gym contributions
• Free Citibike membership
• Recruitment referrals bonus
• Fruit, snacks, breakfast cereals and tea & coffee all provided
• Agile working policy
• Hybrid workspace benefit