Marketing Director

$50,000 - $75,000/Yr

American Metal Roofs - Flint, MI

Full-time - Mid Level

Flint, MI

Construction of Buildings

About the position

American Metal Roofs is seeking an experienced Director of Marketing to lead and optimize marketing strategies across various platforms. The role focuses on data-driven decision-making to enhance lead generation and maximize return on investment (ROI) through effective marketing campaigns.

Responsibilities

• Manage a marketing budget to optimize ROI
• Develop marketing strategies and oversee the creation of marketing campaigns across channels including TV, radio, digital, web, print, and events
• Align all marketing efforts for maximum exposure and effectiveness
• Identify new cost-effective marketing ideas
• Lead a team of marketing individuals to execute the marketing plan
• Utilize analytics to track marketing campaign performance for the best ROI
• Make data-driven decisions based on performance metrics

Requirements

• Bachelor's degree in marketing or comparable experience
• Proven track record of generating cost-effective leads from multi-channel marketing
• Thorough knowledge of SEO, SEM, PPC, Email campaigns, Web, social media, digital, print, TV, and Radio marketing
• Analytical skills to interpret data analytics, customer insights, and performance metrics
• Excellent leadership and communication skills
• Ability to manage multiple projects simultaneously

Benefits

• 401(k)
• 401(k) matching
• Paid time off
• Simple IRA retirement plan
• Paid vacation
• Monthly bonus
• Substantial year-end bonus based on performance