Marketing Director

$70,000 - $75,000/Yr

The Home Doctor - Falls Church, VA

Full-time - Mid Level

Falls Church, VA

Professional, Scientific, and Technical Services

About the position

The Home Doctor is seeking an experienced and results-driven Marketing Director to lead and manage marketing initiatives within a growing construction company. This leadership role will oversee the company's call center, canvassing, and home show departments, ensuring alignment with broader marketing and business goals. The ideal candidate will possess a blend of strategic vision, strong team management skills, and deep expertise in lead generation and customer engagement across multiple channels. You will play a key role in increasing brand awareness, generating leads, and contributing to revenue growth by driving customer acquisition strategies.

Responsibilities

• Oversee the day-to-day operations of the company's call center, ensuring it meets or exceeds KPIs for lead generation, customer service, and conversion rates.
• Lead and manage the canvassing team, developing strategies to identify new business opportunities in targeted local markets.
• Oversee the company's participation in home shows and other industry events, managing event budgets and performance.
• Collaborate with the CMO and executive team to develop and execute comprehensive marketing strategies that support business objectives.
• Use analytics to track performance across all marketing channels and make adjustments as necessary.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 7+ years of experience in marketing, with at least 3 years in a leadership role overseeing teams.
• Proven experience in managing call center operations, canvassing programs, and event marketing.
• Strong understanding of lead generation strategies, customer relationship management (CRM) systems, and marketing analytics.
• Exceptional leadership and team management skills.

Nice-to-haves

• Knowledge of digital marketing tools and platforms, as well as traditional marketing techniques.
• Strong problem-solving abilities and a proactive approach to overcoming challenges.

Benefits

• Dental insurance
• Health insurance
• Vision insurance
• Competitive salary and full benefits package
• Opportunities for career growth and professional development
• Monthly bonus opportunities based on performance