Marketing Director

Pollstar - Baltimore, MD

Full-time - Mid Level

Baltimore, MD

Publishing Industries

About the position

The Marketing Executive will be responsible for developing and executing comprehensive marketing strategies for a high-profile theater in Downtown Baltimore. This role focuses on promoting national events, including concerts and family shows, while managing relationships with media and event promoters. The ideal candidate will demonstrate creativity, strong organizational skills, and a passion for the entertainment industry, aiming to enhance the theater's presence in the Baltimore market.

Responsibilities

• Develop an all-inclusive marketing plan to effectively promote the theater.
• Create a stand-alone marketing plan for all events to present to promoters.
• Serve as the main point of contact for event promoters to ensure marketing plans are fulfilled.
• Use marketing principles to promote the venue and negotiate advertising schedules.
• Place print, radio, and digital media advertising for each venue/event as required.
• Communicate with outside advertising agencies on ongoing campaigns.
• Create and implement grassroots marketing and promotions to increase ticket sales.
• Manage strategy and delivery of all promotional digital collateral through eblasts and mobile app messaging.
• Conduct all marketing efforts including creation of sales collateral, direct mail, email campaigns, and website marketing.
• Draft and send weekly and event-specific eblasts.
• Generate email marketing reports in Ticketmaster Messenger.
• Track traffic and provide reports for all marketing campaigns and online assets.
• Supervise day-to-day activity of Digital Marketing.
• Write and prepare copy for print/radio/TV spots.
• Coordinate event marketing settlements as required.
• Maintain accurate records for advertising invoices and media trade accounts.
• Assist event promoters in coordinating media and/or meet and greets.
• Coordinate press-related duties and write press releases for venue/promoters.
• Prepare and disseminate company and event press releases.
• Coordinate promotions and special events with event promoters and facility personnel.
• Compile advertising packets for all shows.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Journalism, Advertising, Public Relations, or related field preferred.
• Minimum 5-7 years as Marketing Manager/Director in an entertainment venue required.
• Attention to detail and strong leadership skills.
• Excellent oral and written communication skills.
• Strong customer service skills and ability to adapt to changes in the work environment.
• Creative thinking with initiative and a proactive mentality.
• Ability to manage multiple projects simultaneously.
• Strong interpersonal skills and professional image.

Nice-to-haves

• Experience with social media management tools like Hootsuite.
• Familiarity with desktop publishing software such as Photoshop, Illustrator, and InDesign.

Benefits

• Equal Opportunity Employer with a commitment to diversity and inclusion.