Marketing Director

Chick-fil-A - Saint Petersburg, FL

Full-time - Mid Level

Saint Petersburg, FL

Food Services and Drinking Places

About the position

The Restaurant Marketing Director at Chick-fil-A Fourth Street North is a pivotal role that requires an outgoing, self-motivated, and highly coachable individual. This position is not just about marketing; it’s about embodying the brand and ensuring that every interaction with guests reflects the upscale and elevated image of Chick-fil-A, rather than a typical fast-food experience. The Marketing Director will work closely with the Executive Director team to drive brand and sales growth through innovative marketing strategies and community engagement. In this role, you will be responsible for creating and executing marketing campaigns that utilize Chick-fil-A collateral, ensuring that the campaigns feel locally owned and resonate with the community. You will effectively convey the story and image of CFA Fourth Street, leveraging various tools and metrics such as CFA One, sales data, and local events to inform your strategies. A key aspect of the role involves overseeing all social media efforts, where you will create and manage content that is not only professional and compelling but also engages the audience effectively. Additionally, the Marketing Director will organize and oversee in-restaurant events that create memorable experiences for guests, working closely with schools, businesses, and community organizations. You will also be responsible for ensuring that community boards and promotional materials are updated and installed in a timely manner. Staying abreast of industry trends and technological advancements is crucial, as you will need to adapt strategies to meet the evolving needs of the market. Tracking the return on investment for all marketing events and coupon distributions will be essential to measure success and inform future initiatives. Furthermore, you will develop plans to increase outside sales and ADP opportunities while fostering deep relationships within the trade area. Motivating and coaching team members to uphold the brand's core values and vision will be a significant part of your responsibilities, as employees are seen as the best ambassadors of the organization.

Responsibilities

• Assist the Executive Director team in all aspects of Brand and Sales Growth.
• Create and execute marketing campaigns using Chick-fil-A collateral to feel locally owned.
• Effectively convey CFA Fourth Street's story and image as upscale and elevated.
• Utilize tools and metrics such as CFA One, Sales Data, and Local Events to inform strategies.
• Strategically fulfill donation requests while keeping ROI and business growth in mind.
• Oversee all social media content creation and ensure published material is professional and engaging.
• Track metrics related to social media and marketing events.
• Organize in-restaurant events that create memorable experiences for guests.
• Work closely with schools, community organizations, and businesses to enhance community engagement.
• Ensure community boards, marquee, and P.O.P are updated and installed properly and on time.
• Maximize Cow appearances at onsite and community events.
• Stay updated on industry trends and technological advancements to drive innovation.
• Adapt marketing strategies to meet the evolving needs of the market.
• Track return on investment on all marketing events and coupon distribution.
• Develop a plan to increase outside sales and ADP opportunities.
• Work with the Catering Director to enhance catering services.
• Develop deep relationships within the trade area to strengthen community ties.
• Motivate and coach Team Members to uphold the brand's image and core values.
• Encourage guests to utilize the CFA One App during in-restaurant visits.

Requirements

• Outgoing and self-motivated individual with a coachable attitude.
• Excellent verbal and written communication skills.
• Strong interpersonal skills with the ability to establish rapport with diverse individuals.
• Basic organizational skills to manage competing priorities and track completed work.
• Ability to lead with enthusiasm and passion.

Nice-to-haves

• Experience in restaurant marketing or a similar field.
• Familiarity with social media management tools and metrics.
• Knowledge of local community engagement strategies.

Benefits

• Full-time position with competitive salary.
• Opportunities for professional development and growth within the company.