About the position
The position involves developing the company's marketing strategy and plan, with a focus on crafting effective positioning and messaging to elevate the company to the next level. The role requires creating customer-facing product marketing materials and presentations for various phases of the sales process. Additionally, the candidate will be responsible for writing compelling content to attract new opportunities, which includes blog posts, social media content, product collateral, webinars, competitive performance reports, and pitch decks. The position also entails developing videos, animations, and infographics that effectively communicate the unique features and benefits of SiLC products. Furthermore, the candidate will plan and execute attention-grabbing press releases, events, and new product launches, managing the cross-functional implementation of these plans.
Responsibilities
- Develop company marketing strategy/plan and craft positioning and messaging to elevate the company to the next level
- Create customer-facing product marketing and presentation materials for use at each phase of the sales process
- Write compelling content to draw in new opportunities, including blog posts, social media, product collateral, webinars, competitive performance reports, and pitch decks
- Develop videos, animations, and infographics that communicate the unique features and benefits of SiLC products
- Plan and execute attention-grabbing press releases, events, and new product launches, and manage the cross-functional implementation of the plan
Requirements
- Bachelor's Degree in a technical field such as software or electrical engineering
- Comfort with highly technical details and a strong curiosity
- 5-10 years product marketing experience in a B2B technology company
- Exceptional writing and communication skills
- Proven history of creating effective product marketing programs
- Impeccable time management and project prioritization skills
- Superb Powerpoint and Adobe Creative Cloud as well as design skills
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties
- Ability and willingness to travel
Nice-to-haves
- M.S. Engineering degree or MBA
- Experience in the automotive or industrial automation industries
- Experience with technical products and hardware products
- Worked with LiDAR or similar sensors before
