Marketing Director

$66,000 - $75,000/Yr

Unclassified - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

About the position

Glen Park Senior Living is seeking a dedicated and experienced Marketing Director/Retirement Counselor to join our team in Valley Village, CA. This full-time position offers a competitive salary ranging from $66,000 to $75,000 per year. The ideal candidate will have a strong background in marketing within the assisted living sector, with at least two years of relevant experience. Our organization is committed to providing exceptional senior living solutions, and we are looking for someone who shares our passion for enriching the lives of our residents. In this role, you will be responsible for assisting with resident onboarding and generating leads for our community. You will work closely with potential residents and their families, presenting the benefits of our community effectively and understanding their needs and wants. Your responsibilities will include achieving maximum occupancy levels, following up with leads, and utilizing CRM software to manage contacts. You will also conduct morning rounds to ensure that our facilities are tour-ready and assist with administrative tasks as needed. As a Marketing Director, you will attend community events, write press releases, and maintain a liaison with families and residents. You will be expected to resolve resident complaints and grievances, assist in the front office, and participate in monthly family potlucks. This position requires a compassionate and uplifting spirit, as well as excellent communication and customer service skills. You will need to present a professional image to prospects and have the flexibility to relocate and travel as needed for the position.

Responsibilities

• Achieve maximum occupancy levels and meet monthly benchmarks.
• Follow up with leads and develop new resources using CRM software.
• Present community benefits effectively.
• Understand customer needs and wants.
• Conduct morning rounds to ensure facilities are tour ready.
• Follow up on all leads, tours, reservations, and inquiries.
• Assist with administrative tasks.
• Attend community events.
• Write press releases.
• Maintain liaison with families and residents.
• Resolve resident complaints and grievances.
• Assist in the front office.
• Attend monthly family Potlucks.
• Obtain complete and accurate information to facilitate the admissions process.

Requirements

• Bachelor's degree in a relevant field.
• 2 years of marketing experience, specifically in an Assisted Living Facility.
• 2 years of experience working with the elderly.
• Current training in first aid and CPR is preferred.
• Excellent communication skills.
• Strong customer service and time management skills.
• Ability to present a professional image to prospects.

Nice-to-haves

• Completion of at least 60 college or continuing education units.
• Compassionate and uplifting spirit passionate about working with the senior population.
• Personal characteristics, physical energy, and competence to work effectively with families seeking non-medical care.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Paid time off
• Opportunities for career growth
• Hiring bonus of $500