Haymarket Group Limited - Louisville, KY
posted 3 months ago
The Marketing Director position at Ashbourne Farms is a pivotal role designed to drive strategic initiatives that enhance brand visibility, increase customer acquisition, and boost revenue. This position is integral to aligning marketing strategies with the company's objectives and leading brand management efforts. The Marketing Director will coordinate campaign execution and conduct thorough market analysis to leverage insights that strengthen brand equity and achieve business goals. This role is essential in contributing to the organization's competitive positioning, customer attraction, and overall growth. In this role, the Marketing Director will be responsible for developing comprehensive marketing strategies that align with the company's goals. This includes conducting market research to identify target audiences, assessing market trends, competitor activities, and consumer behavior to adjust strategies and innovate marketing initiatives. Collaboration with senior executives to develop growth plans is also a key aspect of this position. Brand management is another critical function of the Marketing Director. This includes developing and maintaining brand identity through consistent messaging, visuals, and positioning. The Director will monitor brand performance metrics and consumer perception, conducting market research to identify areas for improvement. Collaboration with product teams to align the brand with offerings and manage communication channels is essential, as is enforcing brand guidelines for consistency across all materials. The Marketing Director will lead the planning, execution, and evaluation of marketing campaigns, coordinating with teams and agencies while managing budgets. They will prepare effective advertising campaigns based on research and ensure alignment across teams, preparing post-campaign reports and recommendations. Market analysis is a vital part of the role, requiring the Director to conduct research to identify trends, consumer behavior, and the competitive landscape. They will segment target markets and identify niche opportunities, assessing the impact of external factors on market dynamics. The Director will recommend strategies to capitalize on market opportunities and communicate findings to stakeholders, collaborating with cross-functional teams to integrate insights into strategic planning and stay updated on industry trends. Team leadership and collaboration are also key responsibilities. The Marketing Director will provide leadership to marketing teams, delegating tasks, setting objectives, and empowering team members. They will be involved in recruiting, hiring, training, and evaluating staff, ensuring alignment with other departments to maximize marketing impact while handling discipline and termination according to company policy.